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Category: Financial Services

Aspectus offers communications support to Swiss Finance Startups (SFS) members at preferential rates

Luzern, 6th December, 2016 – Aspectus, the specialist communications agency for the financial services, energy, engineering and technology sectors, will now offer SFS members access to its award-winning communications services at a reduced rate.

Aspectus has developed a number of work packages for SFS members to help Swiss fintech businesses take their ideas global. Whether firms are launching new products, seeking investment or in need of a bigger profile or brand, Aspectus’ specialist fintech communications team is on hand.

“Our members are seeking world class communications to grow their businesses,” said Urs Haesler, SFS Board Member. “With Aspectus’ experience in fintech, we know they will be able to offer a very credible and very valuable service.”

Katy Galasinski, Group Director at Aspectus added: “Switzerland is an exciting hub of innovation in finance and technology. Done well, communications can make a huge difference to Swiss fintechs, delivering increased sales, investment and vital connections with key influencers. We look forward to working with more Swiss businesses through our partnership with the SFS, which is making significant and positive changes to the shape and structure of Swiss fintech.”

Aspectus opened its Luzern office in 2015. It supports a number of financial services clients from brokers, to consultancies and investment banks. Aspectus’ fintech experience stretches across the sector covering insurtech, regtech and disruptors in payments, capital markets and banking. It has worked with the likes of eToro, Wealthify, Eagle Alpha, Inzura, FXcompared and many more.

To take up the offer, members can visit the SFS website or contact info@aspectuspr.com.

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About Aspectus

Aspectus, the engagement agency, is an international communications agency specialising in financial services, energy, technology and engineering.

In our hands communications transforms the way businesses engage with their markets. Our award-winning approach, creativity and market knowledge builds brands, increases sales, attracts investment and supports business growth.

To find out more, visit: www.aspectuspr.com

Media contact

Alastair Turner
Aspectus
T (UK): +44 (0) 20 7242 8867
T (USA): +1 (646) 202 9845
T (Asia): +65 6597 0954
E: pr@aspectusgroup.com
www.aspectusgroup.com

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The lunch remains the same: The enduring importance of the journalist lunch


Written by Matthew Sheahan

We live in a time when communications are becoming faster paced and our ways to interact with the world are multiplying. The advent of popular social media makes for a dizzying array of choices and interfaces. Am I out of date because I don’t have a Snapchat account? Does anyone under the age of 30 use email for anything other than work?

As the forms of communications are constantly changing and being updated, face time (no, not FaceTime!) is going to remain important. That’s why every single public relations worker should be taking journalists to lunch and making those personal connections as often as possible. Having that personal connection buys you a VIP table in someone’s headspace. Don’t turn down the chance to put a face and a good memory of a tasty lunch to your name; when a journalist sees your name in his or her inbox and is prompted to respond, you’ll be glad you made the effort.

When I worked as a journalist, I heard from a lot of public relations people. Some were good at their jobs and some were bad. The ones I remember most easily were the ones I had met in person. Those tended to be the better ones to begin with, because they took the time to foster a real relationship and get to know what it was that interested me and informed my work.

Even if I had no particular use for what those PR pros I had met were pitching me, I would make it a point to read through their email, hear them out, and see if their story was useful to one of my colleagues. A select few of them I’d go to when I was looking for a source, to see who among their clients may be able to speak with me about this particular subject or that.

Going to lunch with a journalist gives you another chance to ask them what they are working on, catch up on the latest people moves at their publications or sister publications, and let them know about you and your clients in a relaxed atmosphere. It gives the journalist (and you) a chance to get out from behind the desk for an extended period of time.

Having good relationships with journalists is central to what we offer our clients. Building those relationships is good for business and means we stand a better of chance of succeeding in our campaigns. Just as we don’t form long-lasting relationships with clients without in-person meetings, we’re not going to form the best journalist relationships without in-person meetings either.

Media Relations are key to what we do at Aspectus. Our reputation is going to precede us in everything that we do. We want journalists to have a positive association with us before we reach out to them on behalf of our clients. Our clients want us to know the media inside and out, and you’ll learn a lot more over a lunch than clicking through LinkedIn.

We encourage the team to invite two journalists to lunch every week, and aim to invite a journalist into the office to get their take on the state of media and journalist/PR relationships (over lunch). We keep a spreadsheet of these lunch invitations so we can track them and avoid too much repetition. We often mention going to lunch in a follow-up email after pitching a journalist or in conversation as part of a pitch. We try to make sure it’s a routine part of our outreach. They won’t always say yes and they often won’t respond, but you don’t know unless you ask. Fortune (and fortune cookies) favors the bold.

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EuroFinance selects Aspectus to run the media relations for European treasury event

London, 5th October – Aspectus, the global communications agency serving the energy, financial services, and technology sectors, has been select by EuroFinance to run the media relations for its 25th International Treasury and Cash Management Conference, which will take place in Vienna from October 12th-14th.

EuroFinance chose Aspectus because of the agency’s proven track record in delivering strong media and content campaigns for clients in business finance space, including OpenLink, OnGuard and OANDA.

EuroFinance is looking to Aspectus to increase its profile across the business media in the run up to the conference. The event attracts nearly 2,000 senior level delegates and speakers from over 50 countries to discuss the current challenges facing group treasurers, financial director and CFOs.

Jane Pinfield, Head of Marketing at EuroFinance, said: “Our reputation among group treasurers and financial directors has grown significantly over the past two decades, and now we are aiming to further elevate our brand amongst the c-level. With an in-depth understanding of the corporate treasury space combined with a proven track record of securing coverage in the business press, Aspectus is the perfect partner for us.”

Ellie Bacon, Group Account Director at Aspectus, added: “EuroFinance is the latest in our growing portfolio of clients in business finance. Getting our clients in the highest tier of media is a key element of a unique approach to communications that we have developed over time. In addition to media, this approach also embraces visual and written content, as well as search engine marketing – which all links clients’ marketing spend to measurable business outcomes.”

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About Aspectus

Aspectus, the engagement agency, is a global communications agency focusing on financial services, energy, oil and gas, technology and engineering.

Our award-winning work builds brands, increases sales, attracts investment and supports business growth. We develop creative, integrated campaigns that engage target audiences and we guarantee outcomes, focusing on business results. That means original ideas and high-impact visual and written content promoted through the most effective channels. We do this all in a way that builds clients’ online profiles, integrates search and drives prospects to their website.

To find out more, visit: www.aspectuspr.com

Media contact

Alastair Turner
Aspectus
T (UK): +44 (0) 20 7242 8867
T (USA): +1 (646) 202 9845
T (Asia): +65 6597 0954
E: pr@aspectusgroup.com
www.aspectusgroup.com

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Ayming appoints Aspectus to support business expansion

London, 15th July, 2016 – Aspectus, the specialist communications agency for the financial services, energy, oil and gas, engineering and technology sectors, has been appointed by business performance consultancy, Ayming, to support its communications strategy, content generation and media relations in the UK. Ayming UK made its decision based on Aspectus’ specialist knowledge, creative thinking and results-focused approach.

Ayming UK is part of the international Ayming group, which has offices in 14 countries worldwide. In the UK, its focus is primarily financial and operational performance improvement for businesses of all sizes, with services covering R&D tax credits and innovation grants, VAT, procurement, supply chain, working capital and operational efficiency. The firm, which recently rebranded from Alma Consulting Group following its 2015 merger with Lowendalmasaï, is in an exciting period of growth and change as it broadens its services in the UK across business operations, with a particular focus on procurement. A key part of Aspectus’ remit will be to devise ideas, visual and written content to help establish Ayming UK as a leading voice in this area.

Lucy Blanchard, UK Marketing Manager, said: “We knew we wanted a PR agency that would come to us with their own ideas, as well as creating sharp written and visual content. Aspectus had good credentials in our space and we’re pleased with the way the campaign has kicked off.”

Ellie Bacon, Group Director at Aspectus added, “There is significant untapped potential in UK businesses, and Ayming is helping to release that, priming organisations for growth. In this sometimes crowded space, Ayming recognised the need to stand out, and it’s our job to keep coming up with ideas and content that will enable them to do just that. We look forward to developing a long and fruitful relationship with Ayming.”

– ENDS –

About Aspectus

Aspectus, the engagement agency, is an international communications agency specialising in financial services, energy, technology and engineering.

In our hands communications transforms the way businesses engage with their markets. Our award-winning approach, creativity and market knowledge builds brands, increases sales, attracts investment and supports business growth.

To find out more, visit: www.aspectuspr.com

Media contact

Ellie Bacon
Aspectus
T (UK): +44 (0) 20 7242 8867
E: pr@aspectusgroup.com
www.aspectusgroup.com

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Aspectus unveils new approach for driving engagement through communications

London, 16th June, 2015 – Aspectus, the global communications agency, has expanded the services it offers to clients across the energy, engineering, financial services and technology industries. The revamped offering tops a run of successes for Aspectus, taking in new headquarters, senior appointments and awards.

The model incorporates a mix of new, improved and existing services, and integrates them in a way that drives real engagement between clients and their markets. Services now include expanded content development capabilities such as animated videos, infographics, cartoons and other visual content as well as broader search engine marketing capabilities such as pay per click and social advertising.

“It’s a fresh way of creating engagement, but it’s also a case of evolution rather than revolution,” explains Alastair Turner, Global CEO. “We’ve been adding services and changing the way we do things for a few years now. The model is the result of us thinking long and hard about what it meant to integrate everything. We realised that, good as they are on their own, our services have to engage with each other in the right way to drive engagement between our clients and their target audiences.”

This comes at a time of incredible growth and recognition for Aspectus. A re-designed website has been launched to better reflect the services on offer, the UK headquarters has moved to the heart of Tech City in Old Street, London, and PR industry veteran Jed Hamilton has come on board as head of North American operations in New York.

Furthermore, Aspectus has recently been both shortlisted for the In2 SABRE, PR Moment and Financial Services Forum Awards, as well as winning 2015’s In2 SABRE award for persuasive content. Aspectus also climbed to 79 in PR Week’s 2015 top 150 UK agencies, jumping more than 40 places in two years and making Aspectus one of the UK’s fastest growing independent agencies.

Another recent hire has been Otilia Martin, recruited from Hill and Knowlton to head up Aspectus’ Visual Content offering. “What makes Aspectus stand out is its commitment to client business outcomes,” says Martin. “That’s why we are always looking to innovate and go for the most effective option rather than the easiest – whether it’s an article, an infographic or a video – whatever best reaches and influences the audience. It’s what makes us the Engagement Agency.”

– ENDS –

About Aspectus

Aspectus, the engagement agency, is an international communications agency specialising in financial services, energy, technology and engineering.

In our hands communications transforms the way businesses engage with their markets. Our award-winning approach, creativity and market knowledge builds brands, increases sales, attracts investment and supports business growth.

To find out more, visit: www.aspectusgroup.com

Media contact

Alastair Turner
Aspectus
T (UK): +44 (0) 20 7242 8867
T (USA): +1 (646) 792 2375
T (Asia): +65 6597 0954
E: pr@aspectusgroup.com
www.aspectusgroup.com

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Aspectus PR wins Fidessa group account

London, 14 May 2009 – Aspectus PR, the technology, energy and financial services focused PR and marketing services consultancy, has announced its appointment by Fidessa plc to supply public relation services across the EMEA region. Fidessa group, provider of the award winning Fidessa and Fidessa LatentZero financial markets trading solutions and services, made the appointment following a competitive tender. Aspectus will support the development of the Fidessa brand within the asset management, investment banking and brokerage communities and promote the strengths of the company’s unique position that spans the entire trading order flow.

Aspectus had enjoyed a highly successful relationship with LatentZero Limited since 2000, a period that saw the company expand its business significantly and develop solid brand awareness and recognition among an international target market. The appointment of a single agency across the two companies will consolidate PR activities across the two brands, and promote the company’s unique ability to span buy-side and sell-side following the successful acquisition of LatentZero by Fidessa in April 2007.

“Fidessa is an incredibly exciting company to work for: it has a widely recognized and market leading product set, but retains a spirit of innovation and ability to anticipate and adapt to market trends, which allows us to create a very distinctive message,” says Alastair Turner, managing director of Aspectus. “We are delighted to have secured the account: we now have an opportunity to really deliver value to Fidessa and extend the methodology that has proved so successful for LatentZero to the entire company. Our job will be to ensure that the European public relations activities do justice to the quality of the thinking behind the products, and the knowledge and understanding that resides within Fidessa. We’re very excited about delivering great campaigns that really cement Fidessa’s position in the market.”

Simon Barnby, global marketing communications director at Fidessa, adds: “The acquisition of LatentZero was a strategically important move for Fidessa that created a valuable proposition for our clients, and really embedded our solutions in today’s market environment. We need PR campaigns that communicate the strength of our vision to the market, as well as to continue promoting our specific products and services. We were impressed with the quality of the work that Aspectus had done with Fidessa LatentZero since 2000, and the results they had generated. The Aspectus team’s understanding of our business, the market we operate in and target media was impressive. But most of all we felt that Aspectus’ focus on creating issues-driven content and its ability to deliver a continuous stream of insightful, memorable and high-quality coverage that would resonate with our audience was exactly right for Fidessa.”

Aspectus will be working with Fidessa to develop a pan-European programme of media relations, targeting the financial services, financial technology and investment trade press, along with the finance pages of the national media.

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About Fidessa group

Fidessa group is a leading supplier of multi-asset trading, portfolio analysis, decision support, compliance, market data and global connectivity solutions for the buy-side and sell-side globally. Available as a simple workstation or as an integrated application suite, the Fidessa products and services are built on the clear vision of providing the richest functionality, coverage and distribution to all tiers of the financial markets community.

The Fidessa suite is used by 85% of tier-one, global equity brokers as well as niche regional players, providing powerful multi-asset trading, order management, compliance and middle-office capabilities, along with sophisticated algorithmic trading and smart order routing services.

The Fidessa LatentZero suite is used by the world’s largest asset management firms through to smaller specialist boutique managers and hedge funds, providing comprehensive portfolio analysis, real-time P&L, what-if analysis, investment compliance, order and execution management, and post trade processing tools, across all asset classes.

Fidessa’s global network carries over 180 million messages a month covering DMA, Care and Algorithmic orders, Indications of Interest and FIX Allocations between over 2,200 buy-sides and 360 brokers across 115 markets worldwide.

Headquartered in London and with offices in New York, Boston, Tokyo, Hong Kong, Paris, Toronto, San Francisco and the Kingdom of Bahrain, Fidessa serves over 22,000 users across 630 clients globally. Fidessa group was founded in 1981, has revenues of £189.1m, employs 1,400 people and has been fully listed on the London Stock Exchange (FDSA) since 1997.

www.fidessa.com
www.latentzero.com

About Aspectus PR

Aspectus is a business-to-business PR and marketing services consultancy, with a strong background in technology, energy and financial services. Aspectus is a full-service agency offering media relations, marketing strategy, event management, market research, direct marketing and creative services. It provides targeted, intelligent, strategic and creative campaigns that push all the right buttons with the right people. For more information please go to: www.aspectuspr.com.

Media Contact

Alastair Turner
Aspectus PR
T: 020 7487 8443
E: mailto:alastair.turner@aspectuspr.com

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