Landing Taskize in Financial Times and Bloomberg with proactive PR

Creating and securing proactive opportunities on trending industry topics to generate impactful top-tier coverage for Taskize

To elevate the company’s presence in the financial media and boost awareness of its brand and senior spokespeople, Taskize asked us to think creatively with a clear ambition: land coverage in the most sought-after financial publications – Bloomberg and the Financial Times.

Client

Service(s)

Campaigns & Content PR & Comms

Sector(s)

Capital Markets Market Infrastructure

The Challenge

To craft a compelling story for a technology vendor that could achieve cut through, we needed to anchor it in current market trends – namely the shift to shorter settlement cycles – and connect these to the pain points of market participants bearing the brunt of post-trade inefficiencies. From here, we needed to use our understanding of the key market trends, journalist relationships, and our proactive press office to bring Taskize’s perspective into wider industry conversations.

Our Approach

We devised a strategy leaning on the investment banking credentials of Taskize’s spokespeople and the company’s deep insights into market structure to open doors when pitching to top-tier journalists. We planned our activity to coincide with regulatory updates and industry reports on the big issues of the day to align spokespeople to the news agenda. Our proactive pitching materialized into multiple interviews and comment opportunities in the business press.

Results we’re proud of

6k

Shares on LinkedIn

5

Pieces of business press coverage in two years, including the Financial Times, Bloomberg, City A.M., and Financial News

21.3 million

Monthly audience reached via mainstream financial media with a maximum domain authority of 94

All in the details

Increased brand authority

Mainstream media coverage increases the weight of the Taskize brand and boosts the standing of its spokespeople as thought leaders in the industry.

Sales support

Financial Times hits have proven to be an effective sales tool for Taskize, with strong media coverage sparking conversations with the company’s clients and prospects.

Higher brand awareness

The wider readership of the Financial Times and Bloomberg has helped to get more eyes on Taskize, increasing their awareness among prospective clients and partners.

Ian Peel
Chief Marketing Officer, Taskize

All Work

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SBI Digital Asset Holdings

SBI DAH brought us on board to increase brand awareness ahead of Singapore Fintech Festival.
SGX Group

A creative communications campaign surrounding T+1 updates to profile SGX FX as thought leaders in the Singapore media and beyond
Clearwater Analytics

Raising the European profile of Clearwater Analytics, using survey research results of institutional investors
VoxSmart

Raising the profile of their CEO, Oliver Blower, in the business press
OSTTRA

Making post-trade interesting for the business media