Optimized paid search for Murex to drive a higher volume of valuable, whitelisted leads through improved targeting and monitored campaign strategy.
The Brief
Murex, a leading capital markets solutions provider, wanted to boost presence on search engine results, capture relevant users and grow leads across multiple regions.
The Challenge
Murex wished to distinguish itself in a competitive financial technology landscape, where capturing qualified leads from paid search is particularly difficult due to high levels of competition and strict targeting requirements. Their objectives were to not only increase the volume of leads but, more importantly, to raise the quality of those leads by reaching users most likely to convert. There was an opportunity to improve ROI tracking across the marketing and sales cycle and Murex wanted to implement this approach across several countries.
The Approach
We focused on improving traffic quality and quantity through strategic campaign monitoring, the identification of expansion opportunities, implementing stable targeting methods, and more accurate tracking. Optimization efforts combined both manual techniques and AI-powered automation to maximize campaign efficiency and impact. As a result, Murex achieved an increase in lead volume and significantly elevated lead quality. The approach delivered tangible outcomes, with a 10% increase in whitelisted, high-value leads generated within just one month. This data-driven strategy created a scalable model for continued paid search success across multiple markets and new offerings.
Standout stats
75.84%
increase in YoY impressions
197%
increase in YoY lead rate
All in the details
Strategic budget distribution
Budget allocation was planned to account for strategic weighting to selected campaigns, and tailored utilization of media spend to maximize campaign impact.
Proactive keyword management
Negative keyword lists were updated regularly, and identified low-value terms were excluded, ensuring search spend focused only on terms that prospects most likely to convert were searching for.
Aligned lead analysis
Our team collaborated with the client and used insights based on available campaign data to inform targeting strategies and improve engagement.
“Aspectus has provided valuable consultancy and execution to optimize our digital campaigns. They have worked with us to improve targeting and bidding strategies which has delivered measurable improvements to paid search performance. Our paid search campaigns are performing better than ever, delivering valuable leads.”
Clémentine Deniel
Head of Marketing Communications, Murex
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