Burger Menu Icon Burger Menu Icon Close Menu Icon

Author: Aspectus Group

Aspectus opens Aberdeen office


Aberdeen, 9th March 2016 – Aspectus, the global communications agency serving the energy, engineering, financial services and technology sectors, has opened an office in Aberdeen to service its growing oil and gas client base.

Aspectus has been active in the oil and gas industry for a number years, successfully operating from its bases in London, Houston and Singapore. Despite the recent precipitous drop in oil prices driven by a global glut in supply, the company has decided that the timing is right to strengthen its foothold in the market.

Aspectus offers a unique approach, which combines content, media and search with the latest analytics to measure the precise levels of engagement its campaigns create. Clients are given a transparent view of how their communications has increased audience engagement, which can be benchmarked against competitors and the wider market.

Alastair Turner, CEO of Aspectus, says: “We understand that in today’s challenging environment, justifying spend on communications is incredibly tough. That’s why at Aspectus we don’t bill for time, we sell business outcomes and charge for the results achieved. Furthermore, we take the risk out of investment in PR by offering performance-related campaigns. We believe we can make a measurable difference to our clients’ businesses; so much so that we’re willing to put our money where our mouth is.”

Megain Buchan has been appointed as account manager to lead the company’s Aberdeen operation. Previously a client of Aspectus, Megain joins the company from ProSep, the oil, gas and produced water specialist. Megain brings over five years’ global marketing and communications experience to the role, having worked for oilfield service companies in Aberdeen, Houston and Kuala Lumpur.

Megain adds: “I’m delighted to be joining the Aspectus team. I have first-hand experience of the impact Aspectus’ innovative campaigns create. The challenge for our clients now is maintaining their relevance in a changing market and protecting the value of their brands. We can help clients use the most effective digital and mainstream communications channels available to reach their audience and motivate them to engage commercially.”

Laura Iley, head of oil and gas at Aspectus, comments: “We’re thrilled to be taking our unique approach to a wider market. We’re committed to the future of the sector and immersed in its challenges, which is why we’ve recruited our team of sector specialists from within the industry. This experience, combined with our creative approach to communications is what enables us to deliver measureable business outcomes.”

Aspectus’ Aberdeen office is located at Leadside House, 62 Leadside Road, Aberdeen AB25 1TW.

About Aspectus

Aspectus, the engagement agency, is an international communications agency specialising in financial services, energy, oil and gas, technology and engineering.

Our work builds brands, increases sales, attracts investment and supports business growth.

We develop creative, integrated campaigns that engage target audiences and we guarantee business outcomes.

That means original ideas and high-impact visual and written content promoted through the most effective channels. We do this all in a way that builds clients’ online profile, integrates search and drives people to your website.

That’s how we create engagement.

Media contact

Rosie Williams
Aspectus
T (Aberdeen): 01224 355056
T (London): 020 7242 8867
T (USA): +1 (646) 792 2375
T (Asia): +65 6597 0954
E: pr@aspectusgroup.com
www.aspectusgroup.com

Related News

Europe’s fastest-growing online stock broker, DEGIRO, selects Aspectus

London, 10th December 2015 – Aspectus has been selected by DEGIRO, Europe’s fastest-growing securities broker, to act as its international communications partner. DEGIRO chose Aspectus because of its focus on delivering business outcomes through engaging content and ideas, as well as the team’s impressive industry knowledge.

Aspectus will launch DEGIRO’s revolutionary, low-cost online trading platform in the UK. It is also developing the PR strategy to introduce the company’s new, zero-cost platform, DEZIRO, in the US and UK. Following the launch, Aspectus will be responsible for DEGIRO’s ongoing communications campaign.

Gijs Nagel, Director at DEGIRO, said: “We are a growing, dynamic business operating in a market where technology has enabled us to disrupt the status quo. We wanted a PR partner who not only understood the intricacies of trading for retail investors, but who could also reflect our entrepreneurial and creative approach in the communications strategy. The team at Aspectus ticks all the boxes for us.”

Katy Galasinski, Group Director at Aspectus, added: “DEGIRO understands you don’t get anywhere by being vanilla. That’s allowing us to develop stand out campaigns. We have already completed some initial launch activity, securing coverage in the Daily Telegraph, CNBC Squawk Box, the Financial Times and Money Observer. This has contributed to considerable user sign-ups in the UK and we will continue to build on this initial success to really put DEGIRO on the map.”

DEGIRO will be supported by Aspectus’ offices in London and New York.

– ENDS –

About Aspectus

Aspectus, the engagement agency, is an international communications agency specialising in financial services, energy, technology and engineering.

In our hands communications transforms the way businesses engage with their markets. Our award-winning approach, creativity and market knowledge builds brands, increases sales, attracts investment and supports business growth.

To find out more, visit: www.aspectusgroup.com

Media contact

Katy Galasinski
Aspectus
T (UK): +44 (0) 20 7242 8867
T (USA): +1 (646) 202 9843
T (Asia): +65 6597 0954
E: pr@aspectusgroup.com
www.aspectusgroup.com

Related News

Aspectus unveils new approach for driving engagement through communications

London, 16th June, 2015 – Aspectus, the global communications agency, has expanded the services it offers to clients across the energy, engineering, financial services and technology industries. The revamped offering tops a run of successes for Aspectus, taking in new headquarters, senior appointments and awards.

The model incorporates a mix of new, improved and existing services, and integrates them in a way that drives real engagement between clients and their markets. Services now include expanded content development capabilities such as animated videos, infographics, cartoons and other visual content as well as broader search engine marketing capabilities such as pay per click and social advertising.

“It’s a fresh way of creating engagement, but it’s also a case of evolution rather than revolution,” explains Alastair Turner, Global CEO. “We’ve been adding services and changing the way we do things for a few years now. The model is the result of us thinking long and hard about what it meant to integrate everything. We realised that, good as they are on their own, our services have to engage with each other in the right way to drive engagement between our clients and their target audiences.”

This comes at a time of incredible growth and recognition for Aspectus. A re-designed website has been launched to better reflect the services on offer, the UK headquarters has moved to the heart of Tech City in Old Street, London, and PR industry veteran Jed Hamilton has come on board as head of North American operations in New York.

Furthermore, Aspectus has recently been both shortlisted for the In2 SABRE, PR Moment and Financial Services Forum Awards, as well as winning 2015’s In2 SABRE award for persuasive content. Aspectus also climbed to 79 in PR Week’s 2015 top 150 UK agencies, jumping more than 40 places in two years and making Aspectus one of the UK’s fastest growing independent agencies.

Another recent hire has been Otilia Martin, recruited from Hill and Knowlton to head up Aspectus’ Visual Content offering. “What makes Aspectus stand out is its commitment to client business outcomes,” says Martin. “That’s why we are always looking to innovate and go for the most effective option rather than the easiest – whether it’s an article, an infographic or a video – whatever best reaches and influences the audience. It’s what makes us the Engagement Agency.”

– ENDS –

About Aspectus

Aspectus, the engagement agency, is an international communications agency specialising in financial services, energy, technology and engineering.

In our hands communications transforms the way businesses engage with their markets. Our award-winning approach, creativity and market knowledge builds brands, increases sales, attracts investment and supports business growth.

To find out more, visit: www.aspectusgroup.com

Media contact

Alastair Turner
Aspectus
T (UK): +44 (0) 20 7242 8867
T (USA): +1 (646) 792 2375
T (Asia): +65 6597 0954
E: pr@aspectusgroup.com
www.aspectusgroup.com

Related News

Aspectus wins SABRE Award for work with ITG

20th May 2015 – Aspectus has won the EMEA In2 SABRE Award for Best Persuasive Content following a campaign with ITG, an execution and research broker.

The award recognises the agency’s ability to create sharp and provocative content.  At the heart of the campaign, titled ‘the lighter side of dark pools’, was an opinion article drafted for City A.M. This then prompted a Financial Times trading room video interview with ITG’s EMEA CEO, which received 50 per cent more views than the slot’s monthly average.

Katy Galasinski, Group Director at Aspectus, said: “This is a fantastic achievement and it reflects the quality of campaigns across the agency. We will build on this success by continuing to develop original content that influences our client’s target audiences.”

J.T. Farley, head of marketing and corporate communications at ITG, said: “Aspectus are extremely creative and proactive in their approach to communicating complex market issues. They deliver a consistently high level of coverage as proven by this latest campaign around dark trading.”

Aspectus received the award during the The Holmes Report In2Summit at the Barbican yesterday.

– ENDS –

About Aspectus

Aspectus, the engagement agency, is an international communications agency specialising in financial services, energy, technology and engineering.

In our hands communications transforms the way businesses engage with their markets. Our award-winning approach, creativity and market knowledge builds brands, increases sales, attracts investment and supports business growth.

To find out more, visit: www.aspectusgroup.com

Media contact

Alastair Turner
Aspectus
T (UK): 020 7242 8867
T (USA): +1 (646) 792 2375
T (Asia): +65 6597 0954
E: pr@aspectusgroup.com
www.aspectusgroup.com

Related News

Aspectus PR to manage PR for Sustainability Live

London, 27th February 2014 – Aspectus PR, the global communications agency, has been appointed by Faversham House to handle the media relations for Sustainability Live. As the UK’s ultimate event for energy efficiency, energy recovery, water and wastewater management, Sustainability Live comprises NEMEX, ENERGY RECOVERY and IWEX. It features a substantial exhibition hall and includes a free-to-attend Keynote and Seminar programme at Birmingham’s NEC from the 1st to 3rd of April 2014.

“Aspectus PR has an excellent reputation for delivering measurable results for its event marketing clients,” says David Copeland, marketing director, Faversham House. “I particularly like their issues-led approach to media relations and having worked with them in the past, selecting them to manage the PR for Sustainability Live was a natural choice.”

Aspectus PR’s B2B event marketing team manages PR campaigns for a broad spectrum of event clients, from international exhibitions and conferences such as POWER-GEN Europe, Renewable Energy World Europe and MACH, to local events such as the IET’s Prestige Lecture Series.

“We are delighted to add an event of Sustainability Live’s pedigree to our growing roster of event marketing clients and to continue the momentum we’ve gained in respect of client wins in this sector,” said Amy Redhead, head of client services for Aspectus PR. “I am sure that our experience of working with clients across the energy sector will prove a real asset in helping us to secure the media coverage Sustainability Live needs to drive visitors to the exhibition.”

– ENDS –

About Aspectus PR

Aspectus PR is a global communications and PR agency focusing on Financial Services, Energy, Engineering and B2B Technology and Events. As an integrated mainstream and digital communications agency, Aspectus PR provides targeted, intelligent, strategic and creative media campaigns that push all the right buttons with all the right people. For more information please go to: www.aspectuspr.com 

About Faversham House Group

Faversham House is a thriving, progressive, independent media business that creates powerful connections. Its extensive portfolio of magazines, websites and events reach the largest number of UK and International environmental professionals of any UK publisher. Its brands include Sustainability Live, NEMEX, IWEX, ENERGY RECOVERY, Resource Ireland, edie.net, Desalination & Water Reuse, LAWR, Sustainable Business, Utility Week, WET News and WWT. For more information visit: www.favershamhouse.com

Media contact

Alastair Turner Aspectus PR
T (UK): +44 (0) 20 7242 8867
T (USA): +1 (646) 202 9843
T (Asia): +65 6597 0954
E: pr@aspectuspr.com
www.aspectuspr.com

Related News

Aspectus adds Institute of Engineering and Technology to growing list of Event PR Clients

London, Tuesday 15th October 2013 – Aspectus PR, the global business communications agency, has announced its sixth new client in the events sector this year with its appointment to promote the Prestige Lecture Series for the Institute of Engineering and Technology (IET).

The lectures are part of the IET’s charitable remit to promote engineering knowledge among the profession and to a wider audience. The PR campaign will be focused on increasing attendance at the lectures as well as raising the profile of the IET.

Commenting on Aspectus PR’s latest event client win, Amy Redhead, Account Group Director, said: “We have a lot of experience in this market and a proven model for generating profile for events, increasing visitor numbers and engaging with other audiences, such as commercial partners. Our model is very results focused, which clearly appeals to event organisations.”

– ENDS–

About IET Lectures

Attending an IET Lecture is your opportunity to see the future of engineering. IET Lectures are free to attend and are a key highlight of the IET’s events calendar. Showcasing the latest ideas and technologies, the nine lectures cover a variety of engineering disciplines, ranging from general interest to the more technical. The President of the IET begins his year in office with an inaugural lecture every October. Many of the lectures were established in memory of engineers who achieved exemplary and ground breaking work in their day. The speakers invited to give IET Lectures are of that calibre – innovative, forward-thinking and at the top of their game. For more information, please visit: https://www.theiet.org/events/

About Aspectus PR

Aspectus PR is a global communications and PR agency focusing on Financial Services, Energy, Engineering and B2B Technology and Events. As an integrated mainstream and digital communications agency, Aspectus PR provides targeted, intelligent, strategic and creative media campaigns that push all the right buttons with all the right people. For more information please go to: https://www.aspectusgroup.com

Media contact

Amy Redhead
Aspectus PR
www.aspectuspr.com
T (UK): +44 (0) 20 7242 8867
T (USA): +1 (646) 202 9843
E: pr@aspectuspr.com

Related News

Aspectus PR appointed for new biometrics brief

London, Wednesday 14th August 2013 – Aspectus PR, the global communications and PR agency, has been appointed by Simeio to promote a biometrics product for managing access, safety, costs and data. Simeio’s Site Roster Control Platform delivers a more accurate and automated way of reporting time and attendance, carbon use and health and safety compliance on construction sites.

Aspectus will manage a media relations focused campaign positioning Simeio as a leader in the access management of construction sites. This will be supported by a social media campaign designed to drive traffic to Simeio’s new website and support its SEO and wider marketing activities.

“Construction site management is still a relatively low-tech environment,” said Amy Redhead, head of Aspectus PR’s Technology Group. “Simeio’s technology is a real game changer so it’s an exciting brief for us.”

Aspectus PR is a global PR agency focusing on technology, energy, financial services, engineering and events.

– ENDS–

About Aspectus PR

Aspectus PR is a global communications and PR agency focusing on Financial Services, Energy, Engineering and B2B Technology and Events. As an integrated mainstream and digital communications agency, Aspectus PR provides targeted, intelligent, strategic and creative media campaigns that push all the right buttons with all the right people. For more information please go to: https://www.aspectusgroup.com

Media contact

Amy Redhead
Aspectus PR
www.aspectuspr.com
T (UK): +44 (0) 20 7242 8867
T (USA): +1 (646) 202 9843
E: pr@aspectuspr.com

Related News

Aspectus PR launches Big Issue Invest Corporate Social Venture Challenge

London, 7th May, 2013 – Aspectus, a global communications and PR agency today announced the successful launch of Big Issue Invest’s social enterprise investment initiative: The Corporate Social Venture Challenge.

Partnering with specialist social communications agency, Matter&Co, Aspectus is running a communications campaign to attract applicants to the challenge, highlight the commitment of the businesses involved and set out the need for more innovative private funding and support in the social enterprise market.

The social investment arm of The Big Issue, Big Issue Invest provides a range of financing options to businesses committed to creating social impact. The Corporate Social Venture Challenge offers an opportunity for corporate partners to provide finance and support to businesses that provide solutions to social and environmental challenges. It’s turning the traditional Corporate Social Responsibility (CSR) model completely on its head.

Aspectus PR, specialists in financial services, energy, engineering and B2B technology and events will provide Big Issue Invest with communications support from strategic planning through to execution, partnering with Matter&Co throughout.

“Big Issue Invest is unique in its field”, said Katy Galasinski, account director of Financial Services at Aspectus PR. “The Corporate Social Venture Challenge provides a new model for established businesses not only to support new ventures, but also the wider community. The launch of the first challenge – The Tech for Good initiative – has gone with a bang. We have a number of other tactics to keep up momentum and attract the best new ventures while raising awareness of the challenge within the business press. It’s a fantastic opportunity for us to be part of a scheme that will make real and fundamental changes to society.”

Nigel Kershaw, Chief Executive of Big Issue Invest and Group Chairman of The Big Issue Company, said: “I have really enjoyed working with Aspectus. Their professionalism is matched by their commitment and enthusiasm for our mission. A great combination.” Aspectus represents a number of individuals and firms that fund, support and develop early-stage businesses. Through this experience it has gained extensive knowledge of how to reach entrepreneurs and potential investors through creative, business-focused communications.

– ENDS–

About Aspectus PR

Aspectus PR is a global communications and PR agency focusing on Financial Services, Energy, Engineering and B2B Technology and Events. As an integrated mainstream and digital communications agency, Aspectus PR provides targeted, intelligent, strategic and creative media campaigns that push all the right buttons with all the right people. For more information please go to: www.aspectuspr.com

Media contact

Alastair Turner
Aspectus PR
T (UK): 020 7242 8867
T (USA): +1 (646) 202 9816
E: pr@aspectuspr.com
www.aspectuspr.com

Related News