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Author: Aspectus Group

Emerald Life selects Aspectus for integrated communications

London, 10th January, 2017 – Emerald Life, a new insurance provider specialising in inclusion and diversity, has appointed Aspectus as its communications agency.

Aspectus will run Emerald Life’s media relations and advise on how to extend media campaigns across online and offline channels to increase their reach and influence.

Heidi McCormack, CEO Emerald Life, said: “We’ve got a big mission – to better represent those who have been underserved by insurers including the LGBT community, women and diverse family units. We needed an agency with the energy and ambition to match. That’s what we saw in Aspectus.”

Katy Galasinski, Group Director, Aspectus, added: “Our financial services team takes great pride in working with businesses that are genuinely doing things differently. There is so much talk of disruption in this sector but Emerald Life is really changing how insurance is offered. Our integrated, cross-channel strategy and creative ideas will give Emerald Life the recognition it deserves and drive potential customers to its website, ready to engage.”

Aspectus’ insurance team recently launched digital platform Inzura, and continues to manage top tier media relations for risk modeller RMS, while its personal finance team is running communications for online investment service, Wealthify, crowdfunding and P2P aggregator, Off3r, and retail trading firm OANDA.

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About Aspectus

Aspectus, the engagement agency, is an international communications agency specialising in financial services, energy, technology and engineering.

In our hands communications transforms the way businesses engage with their markets. Our award-winning approach, creativity and market knowledge builds brands, increases sales, attracts investment and supports business growth.

To find out more, visit: www.aspectuspr.com

Media contact

Alastair Turner
Aspectus
T (UK): +44 (0) 20 7242 8867
T (USA): +1 (646) 202 9845
T (Asia): +65 6597 0954
E: pr@aspectuspr.com
www.aspectuspr.com

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Aspectus and Fidessa celebrate eight year PR partnership anniversary

London, 13th December, 2016 – This month marks the eight year anniversary of the PR partnership between Aspectus, the specialist communications agency for the financial services, energy, engineering and technology sectors, and Fidessa, the award-winning trading technology firm.

Aspectus was appointed as Fidessa’s media relations agency in 2008, following its takeover of a business that had been a previous client of Aspectus for more than six years. Since then Aspectus has supported Fidessa with branding and content development, including whitepapers, videos and infographics, and media relations.

Simon Barnby, Group Marketing Director, Fidessa, said: “The capital markets team at Aspectus has provided us with eight years of valuable support. Like any successful relationship, it has morphed and changed and all sides have worked to keep it fresh and focussed. Aspectus delivers consistently top quality media results and the latest segment they secured for us on Sky News is a clear example of that.”

Katy Galasinski, Group Director at Aspectus added: “Fidessa has been pivotal in many aspects of the agency’s development, backing us to open in the US and expand our services. The relationship we have today is completely different from how things started, but the core team remains largely unchanged. We are delighted to be celebrating eight years of hard work on both sides and look forward to many more.”

Aspectus’ specialist capital markets team also supports ITG, Tradeweb and Cavendish Asset Management. It also ran Nasdaq’s European media relations for two years. The team supports clients of all sizes from the established players through to disruptive start-up firms.

– ENDS –

About Aspectus

Aspectus, the engagement agency, is an international communications agency specialising in financial services, energy, technology and engineering.

In our hands communications transforms the way businesses engage with their markets. Our award-winning approach, creativity and market knowledge builds brands, increases sales, attracts investment and supports business growth.

To find out more, visit: www.aspectuspr.com

Media contact

Alastair Turner
Aspectus
T (UK): +44 (0) 20 7242 8867
T (USA): +1 (646) 202 9845
T (Asia): +65 6597 0954
E: pr@aspectusgroup.com
www.aspectusgroup.com

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Aspectus offers communications support to Swiss Finance Startups (SFS) members at preferential rates

Luzern, 6th December, 2016 – Aspectus, the specialist communications agency for the financial services, energy, engineering and technology sectors, will now offer SFS members access to its award-winning communications services at a reduced rate.

Aspectus has developed a number of work packages for SFS members to help Swiss fintech businesses take their ideas global. Whether firms are launching new products, seeking investment or in need of a bigger profile or brand, Aspectus’ specialist fintech communications team is on hand.

“Our members are seeking world class communications to grow their businesses,” said Urs Haesler, SFS Board Member. “With Aspectus’ experience in fintech, we know they will be able to offer a very credible and very valuable service.”

Katy Galasinski, Group Director at Aspectus added: “Switzerland is an exciting hub of innovation in finance and technology. Done well, communications can make a huge difference to Swiss fintechs, delivering increased sales, investment and vital connections with key influencers. We look forward to working with more Swiss businesses through our partnership with the SFS, which is making significant and positive changes to the shape and structure of Swiss fintech.”

Aspectus opened its Luzern office in 2015. It supports a number of financial services clients from brokers, to consultancies and investment banks. Aspectus’ fintech experience stretches across the sector covering insurtech, regtech and disruptors in payments, capital markets and banking. It has worked with the likes of eToro, Wealthify, Eagle Alpha, Inzura, FXcompared and many more.

To take up the offer, members can visit the SFS website or contact info@aspectuspr.com.

– ENDS –

About Aspectus

Aspectus, the engagement agency, is an international communications agency specialising in financial services, energy, technology and engineering.

In our hands communications transforms the way businesses engage with their markets. Our award-winning approach, creativity and market knowledge builds brands, increases sales, attracts investment and supports business growth.

To find out more, visit: www.aspectuspr.com

Media contact

Alastair Turner
Aspectus
T (UK): +44 (0) 20 7242 8867
T (USA): +1 (646) 202 9845
T (Asia): +65 6597 0954
E: pr@aspectusgroup.com
www.aspectusgroup.com

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The lunch remains the same: The enduring importance of the journalist lunch


Written by Matthew Sheahan

We live in a time when communications are becoming faster paced and our ways to interact with the world are multiplying. The advent of popular social media makes for a dizzying array of choices and interfaces. Am I out of date because I don’t have a Snapchat account? Does anyone under the age of 30 use email for anything other than work?

As the forms of communications are constantly changing and being updated, face time (no, not FaceTime!) is going to remain important. That’s why every single public relations worker should be taking journalists to lunch and making those personal connections as often as possible. Having that personal connection buys you a VIP table in someone’s headspace. Don’t turn down the chance to put a face and a good memory of a tasty lunch to your name; when a journalist sees your name in his or her inbox and is prompted to respond, you’ll be glad you made the effort.

When I worked as a journalist, I heard from a lot of public relations people. Some were good at their jobs and some were bad. The ones I remember most easily were the ones I had met in person. Those tended to be the better ones to begin with, because they took the time to foster a real relationship and get to know what it was that interested me and informed my work.

Even if I had no particular use for what those PR pros I had met were pitching me, I would make it a point to read through their email, hear them out, and see if their story was useful to one of my colleagues. A select few of them I’d go to when I was looking for a source, to see who among their clients may be able to speak with me about this particular subject or that.

Going to lunch with a journalist gives you another chance to ask them what they are working on, catch up on the latest people moves at their publications or sister publications, and let them know about you and your clients in a relaxed atmosphere. It gives the journalist (and you) a chance to get out from behind the desk for an extended period of time.

Having good relationships with journalists is central to what we offer our clients. Building those relationships is good for business and means we stand a better of chance of succeeding in our campaigns. Just as we don’t form long-lasting relationships with clients without in-person meetings, we’re not going to form the best journalist relationships without in-person meetings either.

Media Relations are key to what we do at Aspectus. Our reputation is going to precede us in everything that we do. We want journalists to have a positive association with us before we reach out to them on behalf of our clients. Our clients want us to know the media inside and out, and you’ll learn a lot more over a lunch than clicking through LinkedIn.

We encourage the team to invite two journalists to lunch every week, and aim to invite a journalist into the office to get their take on the state of media and journalist/PR relationships (over lunch). We keep a spreadsheet of these lunch invitations so we can track them and avoid too much repetition. We often mention going to lunch in a follow-up email after pitching a journalist or in conversation as part of a pitch. We try to make sure it’s a routine part of our outreach. They won’t always say yes and they often won’t respond, but you don’t know unless you ask. Fortune (and fortune cookies) favors the bold.

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EuroFinance selects Aspectus to run the media relations for European treasury event

London, 5th October – Aspectus, the global communications agency serving the energy, financial services, and technology sectors, has been select by EuroFinance to run the media relations for its 25th International Treasury and Cash Management Conference, which will take place in Vienna from October 12th-14th.

EuroFinance chose Aspectus because of the agency’s proven track record in delivering strong media and content campaigns for clients in business finance space, including OpenLink, OnGuard and OANDA.

EuroFinance is looking to Aspectus to increase its profile across the business media in the run up to the conference. The event attracts nearly 2,000 senior level delegates and speakers from over 50 countries to discuss the current challenges facing group treasurers, financial director and CFOs.

Jane Pinfield, Head of Marketing at EuroFinance, said: “Our reputation among group treasurers and financial directors has grown significantly over the past two decades, and now we are aiming to further elevate our brand amongst the c-level. With an in-depth understanding of the corporate treasury space combined with a proven track record of securing coverage in the business press, Aspectus is the perfect partner for us.”

Ellie Bacon, Group Account Director at Aspectus, added: “EuroFinance is the latest in our growing portfolio of clients in business finance. Getting our clients in the highest tier of media is a key element of a unique approach to communications that we have developed over time. In addition to media, this approach also embraces visual and written content, as well as search engine marketing – which all links clients’ marketing spend to measurable business outcomes.”

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About Aspectus

Aspectus, the engagement agency, is a global communications agency focusing on financial services, energy, oil and gas, technology and engineering.

Our award-winning work builds brands, increases sales, attracts investment and supports business growth. We develop creative, integrated campaigns that engage target audiences and we guarantee outcomes, focusing on business results. That means original ideas and high-impact visual and written content promoted through the most effective channels. We do this all in a way that builds clients’ online profiles, integrates search and drives prospects to their website.

To find out more, visit: www.aspectuspr.com

Media contact

Alastair Turner
Aspectus
T (UK): +44 (0) 20 7242 8867
T (USA): +1 (646) 202 9845
T (Asia): +65 6597 0954
E: pr@aspectusgroup.com
www.aspectusgroup.com

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Aspectus appoints new head of energy, oil and gas

London, 30th August, 2016 – Aspectus, the global communications agency serving the energy, financial services, technology and engineering sectors, has promoted Laura Iley to the role of head of energy.

Aspectus’ energy, oil and gas practice serves more than 20 clients from its centres in London, Aberdeen and New York. The agency offers a unique performance-based approach, which combines content, media and search with the latest analytics to measure the precise levels of engagement its campaigns create.

Iley, who was a PRWeek 30 Under 30 this year, joined the company in 2013. She was previously head of oil and gas at Aspectus. In her new role Laura will be responsible for overseeing the communications strategy for the agency’s energy, oil and gas portfolio on both a local and international level.

Alastair Turner, Global CEO of Aspectus, said: “Our energy practice continues to grow form strength to strength. As the practice lead, Laura will be responsible for client strategy and delivery, new business and people management.”

Laura Iley, head of energy, oil and gas at Aspectus, added: “I’m thrilled to be taking the lead role in Aspectus’ energy practice. Clients come to us because we are intimately connected to the energy community, dealing with the issues, the media and the influencers that serve the space every day. Innovative companies deserve ideas to match and it’s this specialist knowledge that sharpens our communications strategies and delivers memorable campaigns.”

– ENDS-

About Aspectus

Aspectus, the engagement agency, is a global communications agency focusing on financial services, energy, oil and gas, technology and engineering.

Our award-winning work builds brands, increases sales, attracts investment and supports business growth. We develop creative, integrated campaigns that engage target audiences and we guarantee outcomes, focusing on business results. That means original ideas and high-impact visual and written content promoted through the most effective channels. We do this all in a way that builds clients’ online profiles, integrates search and drives prospects to their website.

To find out more, visit: www.aspectuspr.com

Media contact

Alastair Turner
Aspectus
T (UK): +44 (0) 20 7242 8867
T (USA): +1 (646) 202 9845
T (Asia): +65 6597 0954
E: communications@aspectusgroup.com
www.aspectusgroup.com

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Ayming appoints Aspectus to support business expansion

London, 15th July, 2016 – Aspectus, the specialist communications agency for the financial services, energy, oil and gas, engineering and technology sectors, has been appointed by business performance consultancy, Ayming, to support its communications strategy, content generation and media relations in the UK. Ayming UK made its decision based on Aspectus’ specialist knowledge, creative thinking and results-focused approach.

Ayming UK is part of the international Ayming group, which has offices in 14 countries worldwide. In the UK, its focus is primarily financial and operational performance improvement for businesses of all sizes, with services covering R&D tax credits and innovation grants, VAT, procurement, supply chain, working capital and operational efficiency. The firm, which recently rebranded from Alma Consulting Group following its 2015 merger with Lowendalmasaï, is in an exciting period of growth and change as it broadens its services in the UK across business operations, with a particular focus on procurement. A key part of Aspectus’ remit will be to devise ideas, visual and written content to help establish Ayming UK as a leading voice in this area.

Lucy Blanchard, UK Marketing Manager, said: “We knew we wanted a PR agency that would come to us with their own ideas, as well as creating sharp written and visual content. Aspectus had good credentials in our space and we’re pleased with the way the campaign has kicked off.”

Ellie Bacon, Group Director at Aspectus added, “There is significant untapped potential in UK businesses, and Ayming is helping to release that, priming organisations for growth. In this sometimes crowded space, Ayming recognised the need to stand out, and it’s our job to keep coming up with ideas and content that will enable them to do just that. We look forward to developing a long and fruitful relationship with Ayming.”

– ENDS –

About Aspectus

Aspectus, the engagement agency, is an international communications agency specialising in financial services, energy, technology and engineering.

In our hands communications transforms the way businesses engage with their markets. Our award-winning approach, creativity and market knowledge builds brands, increases sales, attracts investment and supports business growth.

To find out more, visit: www.aspectuspr.com

Media contact

Ellie Bacon
Aspectus
T (UK): +44 (0) 20 7242 8867
E: pr@aspectusgroup.com
www.aspectusgroup.com

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Cavendish Asset Management selects Aspectus to run external communications

London, 20thDecember, 2016 – Aspectus, the specialist communications agency for the financial services, energy, technology and engineering sectors, has been selected to run all aspects of external communications for specialist long-only equity boutique, Cavendish Asset Management.

Aspectus was chosen for its specialist sector knowledge, proactive approach to media relations and quality of content production. The team will be working hard to promote Cavendish Asset Management’s various funds and fund managers to the retail investor, HNW, financial intermediary and institutional markets.

“Communications in fund management has never been more important,” said Cronan MacMahon, Sales and Marketing Director at Cavendish Asset Management. “Aspectus offers a specialist service with a true understanding of the sector. We’ve already seen the direct impact of its results focused approach and we are delighted to have them on board.”

Ellie Bacon, Group Director at Aspectus added: “Our top-tier media relationships combined with our ability to engage the investment press will enhance the profiles of Cavendish spokespeople and promote their expertise within the industry. We’re pleased with our early successes and look forward to a successful long-term relationship with Cavendish Asset Management.”

Cavendish Asset Management specialises in long-only equity investment on a global scale. Since its inception in the 1980s, the boutique manager has launched funds in Asia, Europe, Japan, and North America.

About Aspectus

Aspectus, the engagement agency, is an international communications agency specialising in financial services, energy, technology and engineering.

In our hands communications transforms the way businesses engage with their markets. Our award-winning approach, creativity and market knowledge builds brands, increases sales, attracts investment and supports business growth.

To find out more, visit: www.aspectuspr.com

Media contact

Ellie Bacon
Aspectus
T (UK): +44 (0) 20 7242 8867
E: pr@aspectuspr.com
www.aspectuspr.com

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Aspectus opens Aberdeen office


Aberdeen, 9th March 2016 – Aspectus, the global communications agency serving the energy, engineering, financial services and technology sectors, has opened an office in Aberdeen to service its growing oil and gas client base.

Aspectus has been active in the oil and gas industry for a number years, successfully operating from its bases in London, Houston and Singapore. Despite the recent precipitous drop in oil prices driven by a global glut in supply, the company has decided that the timing is right to strengthen its foothold in the market.

Aspectus offers a unique approach, which combines content, media and search with the latest analytics to measure the precise levels of engagement its campaigns create. Clients are given a transparent view of how their communications has increased audience engagement, which can be benchmarked against competitors and the wider market.

Alastair Turner, CEO of Aspectus, says: “We understand that in today’s challenging environment, justifying spend on communications is incredibly tough. That’s why at Aspectus we don’t bill for time, we sell business outcomes and charge for the results achieved. Furthermore, we take the risk out of investment in PR by offering performance-related campaigns. We believe we can make a measurable difference to our clients’ businesses; so much so that we’re willing to put our money where our mouth is.”

Megain Buchan has been appointed as account manager to lead the company’s Aberdeen operation. Previously a client of Aspectus, Megain joins the company from ProSep, the oil, gas and produced water specialist. Megain brings over five years’ global marketing and communications experience to the role, having worked for oilfield service companies in Aberdeen, Houston and Kuala Lumpur.

Megain adds: “I’m delighted to be joining the Aspectus team. I have first-hand experience of the impact Aspectus’ innovative campaigns create. The challenge for our clients now is maintaining their relevance in a changing market and protecting the value of their brands. We can help clients use the most effective digital and mainstream communications channels available to reach their audience and motivate them to engage commercially.”

Laura Iley, head of oil and gas at Aspectus, comments: “We’re thrilled to be taking our unique approach to a wider market. We’re committed to the future of the sector and immersed in its challenges, which is why we’ve recruited our team of sector specialists from within the industry. This experience, combined with our creative approach to communications is what enables us to deliver measureable business outcomes.”

Aspectus’ Aberdeen office is located at Leadside House, 62 Leadside Road, Aberdeen AB25 1TW.

About Aspectus

Aspectus, the engagement agency, is an international communications agency specialising in financial services, energy, oil and gas, technology and engineering.

Our work builds brands, increases sales, attracts investment and supports business growth.

We develop creative, integrated campaigns that engage target audiences and we guarantee business outcomes.

That means original ideas and high-impact visual and written content promoted through the most effective channels. We do this all in a way that builds clients’ online profile, integrates search and drives people to your website.

That’s how we create engagement.

Media contact

Rosie Williams
Aspectus
T (Aberdeen): 01224 355056
T (London): 020 7242 8867
T (USA): +1 (646) 792 2375
T (Asia): +65 6597 0954
E: pr@aspectusgroup.com
www.aspectusgroup.com

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