Aspectus B2B Audience Insights: Reaching the C-suite
A selection of data-driven profiles of the executives who matter most to your business.
Aspectus Group scales Singapore hub as Asia-Pacific growth accelerates
Aspectus Group announces the relocation of its Singapore office to accommodate recent growth.
Reset Connect event: through the eyes of an energy PR
A practical Reset Connect event review from an energy PR perspective, covering panels, exhibitors, networking, the event app and ExCeL London as a venue.
In the age of AI, B2B brands need to be more human
This blog explores why people-led media formats such as podcasts, Reddit, and Substack are gaining influence, and what B2B brands can learn from this shift. In an increasingly automated content environment, the brands that stand out will be those that build genuine authority.
Is Performance Max finally ready for B2B?
This article explains how B2B marketers can improve lead quality, avoid poor signals, connect offline conversions and use PMax as a strategic expansion layer rather than a standalone shortcut.
The Dubai-it diagnosis
What allows technology to move from promise to practice?
Lessons from London Tech Week: The next AI question is who gives it permission to act
What allows technology to move from promise to practice?
ChatGPT Ads: what B2B marketers need to pay attention to now
ChatGPT advertising signals a major shift in digital marketing as AI becomes part of the customer discovery journey. This blog explores how ChatGPT ads currently work, why conversational AI matters for marketers, and what B2B brands should watch as advertising evolves across AI-powered platforms.
What cybersecurity marketing teams can learn from the biggest trends at Infosecurity Europe 2026
Across conversations on AI, ransomware, cyber resilience and crisis leadership, a common theme emerged. As technologies become more sophisticated and messaging becomes more crowded, buyers are finding it harder to distinguish between vendors making similar claims.
Marketing to the machine: How to ensure your tech brand is the first choice for AI decision-agents
This article explains how brands can improve AI search optimization through GEO, EEAT-driven content, thought leadership, structured content ecosystems, and third-party authority signals that increase discoverability across ChatGPT, Claude, Perplexity, and Google AI Overviews.