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About our Audience Insights Series

Before diving into any brand, marketing or communications work, CMOs and marketers know that understanding your audience is key. Who are they? What drives their decisions? What can we offer that they will truly value? 

However, getting this insight is easier said than done. The hard part is cutting through overwhelming, often disjointed research – especially when time is tight. That’s why we’ve created the Aspectus Audience Insights. 

This series curates the research that matters and packages it into clear, visual and actionable insights. We focus on the audiences we know inside out, helping you unlock better ideas, build stronger messaging and shape strategies that stick.  

This report focuses on Chief Information Security Officers (CISOs) – a role that’s becoming ever-more demanding with rapidly changing tech and regulations.  

To read our first edition focused on Chief Information Officers (CIOs) click here.  

What you’ll learn

Download our guide to get inside the mind of CISOs and discover:

  1. CISOs in 2025
    What’s defining the CISO agenda: pressing challenges from AI threats to budget pressures, and why their strategic role is being tested.
  2. Reaching CISOs
    What content CISOs trust and consume when researching solutions – and how to get your message in front of them.
  3. Building trust
    What skills and communities matter to today’s CISOs– and how you can align with them authentically.
  4. From insight to action
    Get actionable marketing tips to help CISOs do more with less, cut through AI anxiety, and make your content count.

Download the report

Learn more about our Audience Insights series

Technology Audience Insights

Access previous editions or sign up for exclusive early access to the next edition in our curated audience insights series

Chief Information Officer

Available now

Download the guide

Chief Executive Officer

Coming soon

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