Aspectus is one of the best connected agencies in the world. We have fantastic media contacts and relationships everywhere, in all our key markets.

Relationships is the key word here. Good media relations is based around knowing what journalists want. We are not just providing a service – we are famous for our storyline ideas, our ability to spot opportunities and respond imaginatively and efficiently to breaking news. As a result, the best journalists come to us to talk, to look at what we have written and to listen to what we can offer them.

Above all else, journalists want content and fresh ideas. That might be a short article, supported by some research, a visual or perhaps a couple of interview opportunities. The point is that content is not a piece of paper like an old fashioned press release – it’s a conversation based around a whole package of input.