ZoneFox tasked Aspectus with magnifying its brand and machine learning based cyber-security offering across the technology, security and national press.

It was also charged with running a simultaneous digital campaign, incorporating social and search.

Client

Service(s)

Digital MarketingPR & Comms

Sector(s)

Technology

Our Approach

Aspectus utilised its sector expertise to fully introduce ZoneFox into the cyber-security debate. We successfully launched its new ZoneFox AI solution and announced a Series A funding round all while running a successful press office.

Results we’re proud of

300%


Increase in daily website traffic

7


Pieces of national coverage in the likes of the BBC, The Financial Times and The Guardian

81


Pieces of quality coverage


All in the details

Quality coverage

Aspectus achieved over 80 pieces of quality coverage in four months, spanning the technology, national, financial services and security press. 

Increased web traffic

Digital placement of social media and paid search contributed to a 300% increase in daily website traffic, during the announcement of ZoneFox’s Series A funding round.

“From the outset, Aspectus has elevated the ZoneFox voice across our trade press. Furthermore we have worked together to deliver compelling content to drive engagement in key publications within our target markets. From both a responsive press office and a proactive pitching perspective, Aspectus have continued to deliver value for ZoneFox.”

Lynsey Jenkins
Marketing Director, ZoneFox

  • ACA Group

    Building a media campaign to raise awareness of ACA’s expertise – and a critical governance issue.

  • Marks & Clerk

    Newsjacking to showcase IP expertise to new audiences in key growth sectors.

  • Baringa

    Still in its early years of rapid growth, Baringa had shown its clients that it had a unique, value-generating way of doing business. Our job was to communicate that success – and the underlying expertise – to a much wider group of industry decision-makers.

  • Ayming Group

    Creating a flagship piece of original, insightful content year after year to boost Ayming’s profile.

  • UHY

    Building an effective presence in target media to enhance the company’s profile and its reputation

  • Gulf Bridge International (GBI)

    Build GBI’s reputation as a global infrastructure provider connecting East and West through the Middle East.

Find out how we can help you achieve your business goals. 

Related News