ZoneFox tasked Aspectus with magnifying its brand and machine learning based cyber-security offering across the technology, security and national press.
It was also charged with running a simultaneous digital campaign, incorporating social and search.
Client
Service(s)
Sector(s)
Our Approach
Aspectus utilised its sector expertise to fully introduce ZoneFox into the cyber-security debate. We successfully launched its new ZoneFox AI solution and announced a Series A funding round all while running a successful press office.
Results we’re proud of
300%
Increase in daily website traffic
7
Pieces of national coverage in the likes of the BBC, The Financial Times and The Guardian
81
Pieces of quality coverage
All in the details
Quality coverage
Aspectus achieved over 80 pieces of quality coverage in four months, spanning the technology, national, financial services and security press.
Increased web traffic
Digital placement of social media and paid search contributed to a 300% increase in daily website traffic, during the announcement of ZoneFox’s Series A funding round.
“From the outset, Aspectus has elevated the ZoneFox voice across our trade press. Furthermore we have worked together to deliver compelling content to drive engagement in key publications within our target markets. From both a responsive press office and a proactive pitching perspective, Aspectus have continued to deliver value for ZoneFox.”
Lynsey Jenkins
Marketing Director, ZoneFox
Related work
-
Gulf Bridge International (GBI)
Devising and delivering the launch of major new retail investment challenger brand
-
Detected
Devising and delivering the launch of major new retail investment challenger brand
-
Wealthify
Devising and delivering the launch of major new retail investment challenger brand
-
COWI
Introducing the company to the UK media and developing a compelling brand narrative to raise its profile
-
InEight
Building new links with key identified target media and diversify into wider vertical press
-
Enteq
Launch of the SRSS technology, supporting its journey to commercialisation with a funnel-based strategy
Find out how we can help you achieve your business goals.
