Integral is a market leader in currency technology.

As part of its growth strategy, it needed a new user-centered website which delivered a strong and consistent impression of its technology credentials.

Client

Service(s)

Digital Marketing Websites

Sector(s)

Financial Services Market Infrastructure

Our Approach

Integral builds best-in-class currency technology solutions for some of the world’s leading financial organizations. Although it had seen tremendous business growth, its website was not keeping pace. With poor visibility on search engines and a disjointed user experience (UX), the company needed a website that would resonate with its most important audiences – banks, brokerages and payment companies. This was a project driven by high-quality research: quantitative Google Analytics insights from the existing site, sector expertise from our Capital Markets specialists, and a deep dive into how, exactly, visitors were engaging with the existing site. It all provided insight into audiences, hurdles in the user journey, messaging gaps, and missed SEO opportunities. With these foundations in place, our design and development team could build the component-led site, while our content specialists develop search-friendly content, to give Integral a powerful, hardworking website.

Results we’re proud of

24%

Increase in session duration as users had a more positive experience

65%

Increase in organic session duration as a wider range of engaged audiences reached the website

19%

Decrease in organic search bounce rate as users viewed more pages on the website

All in the details

User Focused

Because of our initial research, we could be sure that the new site would highlight the issues that mattered most to Integral’s distinct audience groups.

Latest Technology

We built the site with the latest Accessibility and Core Web Vitals in mind to provide a high-level user experience – without compromising on speed and site performance.

Lead Capture

We placed lead-capture forms at strategic points throughout the new website to improve the overall rate of conversions.

All Work

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Murex

Facing a competitive fintech landscape, Murex partnered with Aspectus to overhaul its global paid search strategy. The goal was to drive more high-quality leads across regions. Through smarter targeting, keyword management, and performance tracking, the campaign delivered a 197 percent increase in lead rate and 76 percent more impressions year over year while improving the…
Baton Systems

Boosting form submissions by 115% for Baton Systems through technical SEO and UX improvements
Insights

Taskize

Landing key spokespeople in mainstream financial media through timely reactive commentary
SBI Digital Asset Holdings

SBI DAH brought us on board to increase brand awareness ahead of Singapore Fintech Festival.
SGX Group

A creative communications campaign surrounding T+1 updates to profile SGX FX as thought leaders in the Singapore media and beyond