Media campaign to position Backbase as a thought leader on the impact of the global pandemic.
We developed a media campaign to establish Backbase at the centre of the conversation concerning trends, challenges, and opportunities banks are facing as a result of Covid-19.
Our Approach
To cut through the noise of commentary surrounding the pandemic, we had to produce a unique angle to gain the media’s attention. Ensuring Backbase stood out we needed to utilize our strong media relations to offer a fresh perspective and full access to the clients CEO. We developed a top tier media campaign built around the link between increasing pandemic restrictions and rising demand for digital banking services. We leveraged our long-standing media relationships among the banking press to secure interviews for Backbase’s CEO.
Results we’re proud of
1
video interview secured with the Banker
1.2m
views of the interview on YouTube
4.35m
combined impressions from paid activity and organic social
All in the details
Top-Tier Media
Video interview published as a Tech Talk episode by The Banker, which was a Financial Times publication exclusively focused on the global banking industry.
High-Level Impact
Interview also published on The Banker’s YouTube channel to over 13,000 subscribers, generating 1,200 views.
Un-Matched Visibility
Interview and resulting article secured in The Economist, gaining visibility among a potential reach of 45 million monthly readers.
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