Our Approach

Avoka had a truly innovative offering for banks and other financial institutions going through digital transformation. However, this topic was no longer novel. Avoka needed a new lease of life to ensure top quality coverage and business results which put them front and centre with potential buyers. ​ To give Avoka’s media relations the reboot, we began by concentrating on customer abandonment – which can really affect a bank’s bottom line. With a series of original content, we brought Avoka to the forefront of how banks can tackle this through frictionless, omnichannel onboarding. It continues to be a theme we promoted in Avoka’s annual “State of Digital Sales in Banking” report.