How we launched the world’s first Conservation Venture Studio (CVS).
GAV and Oxford University Innovation joined forces to create the world’s first CVS. Raising awareness of this initiative though a multi-media approach resulted in the partnership challenging the status quo, offering a blueprint for acceleration of conservation objectives by implementing university research.
Client
Service(s)
Sector(s)
Our Approach
The partnership created the world’s first CVS which is a unique model with a transformative approach to conservation. The team of the newly established OXGAV wanted to raise awareness of the CVS among investors and collaborators by communicating the launch and the potential affect the studio could have on conservation. To do so, they enlisted an ESG comms specialist. We helped OXGAV to craft a story and build a media strategy to launch the CVS. The news had broad appeal, so we broke the story down into several angles targeting specific sector media, then leveraged media relationships to deliver coverage across investing, private equity, environmental and start-up media. This was supported by digital activity and thought leadership content placed in media to boost the message.
Results we’re proud of
18
Pieces of coverage
32
Leads generated and 3 Terms sheets – one agreement
300+
LinkedIn connects
“Despite their track record for communicating new and innovative concepts in ESG, Aspectus exceeded our expectations. The team was clearly invested in our mission. They devised and executed an outstanding comms plan that made the splash we were looking for. We will be working with Aspectus again.”
Thomas Buchar
Marketing Partner, Global Accelerated Ventures
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