Meritsoft tasked us with updating its website to better reflect its services, solutions, values and ambitions.
Meritsoft’s new website was a fully collaborative project for our Capital Markets sector specialists and our website development, design, UX, SEO and content experts. Together we created a smart, slick and modern site that worked for Meritsoft and, critically, for its target audience and clients.
Client
Sector(s)
Our Approach
Meritsoft wanted a website to showcase its credentials more effectively. It had to be more discoverable through organic search and communicate the core proposition with more concise page layouts. It also needed consistent messaging throughout and an updated and modernized visual brand. That way it could clearly and succinctly communicate its values as well as its unique offering.
Our Capital Markets team understand both Meritsoft’s audience and its client proposition. They worked closely with our website specialists to review the current website’s performance, content, pain points and areas of improvement. That work informed the planning and structure of the new site, the modernized look and feel, the new visual identity, sitemap and content strategy. We then optimized all content for SEO to bolster Meritsoft’s overall visibility. Finally, we used modern techniques to give Meritsoft a simple, easy-to-use backend.
All in the details
Slick Design
Meritsoft’s new, modern website offers seamless user journeys and transitions that clearly communicate Meritsoft’s core proposition.
User Experience
The new website is easy to navigate and highly accessible in both mobile and desktop formats.
Discoverability
After an overhaul of the new website’s SEO, it performs much better in organic search results, increasing the website’s authority and attracting more high-quality traffic.
“We needed a website that clearly positioned our solutions and highlighted our technology capabilities, through both content and visual design. Aspectus have delivered exactly this, giving us an incredibly useful tool for our marketing and sales efforts as well as our brand awareness.”
Katy Birch
Head of Marketing
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