Bridgewise's $21M Series A Coverage

Our Work > Bridgewise

Celebrating the $21m Series A funding round for AI-powered investment analysis platform Bridgewise through national and trade coverage.

Bridgewise raised a $21m Series A, backed by major investors including SIX Group. More than funding, it marked a shift in investment analysis – making research accessible to all. They turned to Aspectus to secure high-profile media that positioned their brand at the forefront of this transformation.

Client

Service(s)

PR & Comms

Sector(s)

Financial Services FinTech Wealth Management and Technology

The Challenge

As an AI startup, Bridgewise faced the challenge of standing out in an exceptionally crowded space. Reporters covering the sector were often saturated with pitches and generally focused on the most recognizable players, such as OpenAI and Microsoft. At the same time, securing coverage around funding announcements was becoming increasingly difficult. Many journalists only considered rounds above $50 million to be genuinely newsworthy, meaning Bridgewise’s $21 million Series A risked slipping under the radar. The dual challenge of limited attention and tough benchmarks required a carefully crafted media strategy to break through and earn meaningful coverage.

Our Approach

To cut through the noise, we focused on what made Bridgewise distinctive and newsworthy, rather than the size of its raise. We highlighted its position as the world’s first regulated AI platform offering investment advice, a differentiator that set it apart in a crowded market. We also underscored the calibre of its investors, including SIX Group, the market infrastructure operator behind the Swiss and Spanish stock exchanges. Through this approach, we secured an exclusive interview with Bloomberg’s Saritha Rai, ensuring the story broke first with a top-tier global outlet before extending coverage into the wider financial press.

Results we’re proud of

28

Pieces of coverage across the national, capital markets and investment press

1

Interview with Bloomberg

120+

Likes and reacts received from organic LinkedIn post

All in the details

National coverage

Secured a leading national hit in Bloomberg, ensuring the story reached a truly global audience and boosting brand credibility.

High volume of press traction

Outside of Bloomberg, we also secured a string of trade press coverage including Markets Media, Tech.eu, A-team and The Desk.

Building market presence

We transformed Bridgewise from a relatively unknown fintech into a recognized name across the investment landscape, significantly boosting visibility, strengthening credibility, and positioning the business for future growth.

All Work

Native

Launching the Native Risk Collective through earned media across the crypto and insurance press
Lucanet

Shining a spotlight on Lucanet World as the leading conference for CFOs
BKN301

Creating a major media moment for BKN301’s Series B funding round in Europe and the Middle East
Insights

CoinCover

Transforming CoinCover from “the best kept secret in crypto” into a trusted industry leader.
Italian Trade Agency

Italian Trade Agency’s fintech event in Singapore showcasing startups from the ‘Global Startup Program’.
Wealthify

Devising and delivering the launch of major new retail investment challenger brand