Data-driven paid media strategies tailored to your goals

Our paid media and pay-per-click management services are based on continuous test, learn and refine principles. We fine-tune content development, bid strategies, ad placements and performance in real time to get in front of high-intent prospects and achieve your preferred business outcomes.


Paid media services we offer

Audits and consultancy

Our paid media specialists will review the current performance of your campaign, its structure and your account set up to identify opportunities to improve results. Our consultants are also available to upskill your own team for long-term knowledge transfer. 

Opportunity research

We conduct industry, competitor and keyword research that identify opportunities for you to stand out in your market. By calling on our in-house industry experts, we accelerate the research and accurately identify audiences and buying behaviors to enhance your campaign performance.

Paid search

We develop campaigns that cover Google and Microsoft to amplify your brand among audiences actively seeking your products and services. Paid search also secures top positions on search engine results pages (SERPs) to increase your rate of quality conversions.

Display and video

Our display and video advertising puts you in front of your high-value prospects and secures you front-of-mind status and gain stand-out brand visibility. We develop ads that match your brand and grab targets’ attention across the Google Display Network and YouTube.

Programmatic advertising

Our programmatic display advertising solutions deliver highly effective, cost-efficient campaigns that optimize ad spend and achieve superior ROI. Reach your target audience with strategic placements across a range of display networks and other media outlets including podcasts and digital out of home.

Remarketing

We use remarketing strategies to keep you visible at each stage of the user journey from the first touch point onwards. Remarketing helps you maintain your brand presence, nurture lead generation and re-engage with users who have not yet taken action.

Our results

224%


increase in conversion rate from 1.39% to 4.51% for a capital markets technology provider

494


leads generated in the first three months after launch for an edtech platform

326%


increase in leads and 35% decrease in CPL for a cybersecurity platform


Some of our work

Paid media success stories

We have helped our clients deliver fantastic results from their PPC and paid media campaigns. Find out more here.

Contis

Driving a 57% traffic lift in Google Display traffic through optimizing ad performance.

Sophos Education

Aspectus helped Sophos Education reach 1M+ people, drive 22,000+ website sessions, and generate 494 leads through paid media.


Insights

Get in touch today