Audience Insights Series
Chief Executive Officer (CEO)
Large multi-national organizations
Exclusive, curated audience insights for effective marketing strategies
About our Audience Insights Series
The most successful marketing and communications strategies start with the audience.
Who are they? What drives them? What do they genuinely value?
For CMOs and marketers, this is easier said than done. The data exists — but it’s fragmented, inconsistent, and time-consuming to navigate. That’s why we created the Aspectus Audience Insights series: to do the heavy lifting for you.
In this edition, we explore one of the most influential audiences in global business: the Chief Executive Officer (CEO). We’ve distilled the best available research into concise, actionable insights — helping you craft campaigns that truly resonate with this critical decision-maker.
You can access our previous editions below.
What you’ll learn
Inside the CEO edition you’ll uncover:
- Top 2025 priorities
From talent and technology to innovation and transformation. - Pressures and challenges
Balancing reinvention with resilience amid geopolitical and economic disruption - Critical skills
Why adaptability, empathy, and AI literacy define the modern CEO. - Content preferences
What they read, where they engage, and which formats they trust most. - Communities and networks
The peer forums and global platforms where they connect and learn.
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Learn more about our Audience Insights series
Technology Audience Insights
Access previous editions or sign up for exclusive early access to the next edition in our curated audience insights series
Chief Information Officer
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Chief Information Security Officer
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