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About this edition

CTOs are expected to be more than technology leaders – they’re central to shaping business strategy, driving growth, and turning emerging technologies into competitive advantage. 

But understanding what really matters to them isn’t easy. 

From AI to ROI, the CTO role is evolving fast. Priorities are shifting, expectations are rising, and the pressure to deliver measurable outcomes has never been greater. For marketers, keeping pace with that change – and translating it into relevant, effective messaging – is a constant challenge. 

That’s where our Aspectus Audience Insights series comes in. 

We cut through fragmented research and bring together the most important insights into one clear, accessible view – helping you better understand your audience and act on what matters most. 

You can access our previous editions below.

What you’ll learn

Inside this CTO edition you’ll uncover:

  1. Top CTO priorities
    Key priorities shaping CTO agendas.
  2. Pressures and challenges
    Challenges creating tension between innovation and execution.
  3. Critical skills
    Where skills gaps are emerging as the role expands.
  4. Content preferences
    The types of content CTOs engage with and trust.
  5. Communities and networks
    Communities where they exchange ideas and seek advice.
  6. Actionable marketing tips
    Practical ways to refine your marketing to better resonate.

Whether you’re positioning a complex solution, building a campaign, or refining your value proposition, this report is designed to help you better connect with CTOs.  

Download the report

Learn more about the other editions in our Audience Insights series

Chief Executive Officer
Download the report
Chief Information Officer
Download the report
Chief Information Security Officer
Download the report
Chief Financial Officer
Download the report

FAQs

What are the biggest priorities for CTOs? 

CTOs are focused on scaling generative AI, transforming IT operations, and improving cross-functional collaboration. Many are also exploring how AI can reshape their business models while driving resilience and growth.  

What challenges do CTOs face with AI adoption? 

CTOs are balancing rapid AI deployment with governance, ethics, and ROI pressures. Key challenges include unrealistic expectations, lack of control, and ensuring responsible implementation.  

What content resonates most with CTOs? 

CTOs prefer practical, insight-led content such as: 

  • Strategic guides for decision-making  
  • Data-driven research and benchmarks  
  • Real-world use cases  

How can you better engage a CTO audience? 

To engage CTOs effectively: 

  • Focus on real-world outcomes, not just features  
  • Demonstrate ROI early and clearly  
  • Address risk, governance, and scalability  
  • Align messaging to both technical and business goals