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Aspectus unveils new approach for driving engagement through communications
London, 16th June, 2015 – Aspectus, the global communications agency, has expanded the services it offers to clients across the energy, engineering, financial services and technology industries. The revamped offering tops a run of successes for Aspectus, taking in new headquarters, senior appointments and awards.
The model incorporates a mix of new, improved and existing services, and integrates them in a way that drives real engagement between clients and their markets. Services now include expanded content development capabilities such as animated videos, infographics, cartoons and other visual content as well as broader search engine marketing capabilities such as pay per click and social advertising.
“It’s a fresh way of creating engagement, but it’s also a case of evolution rather than revolution,” explains Alastair Turner, Global CEO. “We’ve been adding services and changing the way we do things for a few years now. The model is the result of us thinking long and hard about what it meant to integrate everything. We realised that, good as they are on their own, our services have to engage with each other in the right way to drive engagement between our clients and their target audiences.”
This comes at a time of incredible growth and recognition for Aspectus. A re-designed website has been launched to better reflect the services on offer, the UK headquarters has moved to the heart of Tech City in Old Street, London, and PR industry veteran Jed Hamilton has come on board as head of North American operations in New York.
Furthermore, Aspectus has recently been both shortlisted for the In2 SABRE, PR Moment and Financial Services Forum Awards, as well as winning 2015’s In2 SABRE award for persuasive content. Aspectus also climbed to 79 in PR Week’s 2015 top 150 UK agencies, jumping more than 40 places in two years and making Aspectus one of the UK’s fastest growing independent agencies.
Another recent hire has been Otilia Martin, recruited from Hill and Knowlton to head up Aspectus’ Visual Content offering. “What makes Aspectus stand out is its commitment to client business outcomes,” says Martin. “That’s why we are always looking to innovate and go for the most effective option rather than the easiest – whether it’s an article, an infographic or a video – whatever best reaches and influences the audience. It’s what makes us the Engagement Agency.”
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About Aspectus
Aspectus, the engagement agency, is an international communications agency specialising in financial services, energy, technology and engineering.
In our hands communications transforms the way businesses engage with their markets. Our award-winning approach, creativity and market knowledge builds brands, increases sales, attracts investment and supports business growth.
To find out more, visit: www.aspectusgroup.com
Media contact
Alastair Turner
Aspectus
T (UK): +44 (0) 20 7242 8867
T (USA): +1 (646) 792 2375
T (Asia): +65 6597 0954
E: pr@aspectusgroup.com
www.aspectusgroup.com
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Aspectus wins SABRE Award for work with ITG
20th May 2015 – Aspectus has won the EMEA In2 SABRE Award for Best Persuasive Content following a campaign with ITG, an execution and research broker.
The award recognises the agency’s ability to create sharp and provocative content. At the heart of the campaign, titled ‘the lighter side of dark pools’, was an opinion article drafted for City A.M. This then prompted a Financial Times trading room video interview with ITG’s EMEA CEO, which received 50 per cent more views than the slot’s monthly average.
Katy Galasinski, Group Director at Aspectus, said: “This is a fantastic achievement and it reflects the quality of campaigns across the agency. We will build on this success by continuing to develop original content that influences our client’s target audiences.”
J.T. Farley, head of marketing and corporate communications at ITG, said: “Aspectus are extremely creative and proactive in their approach to communicating complex market issues. They deliver a consistently high level of coverage as proven by this latest campaign around dark trading.”
Aspectus received the award during the The Holmes Report In2Summit at the Barbican yesterday.
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About Aspectus
Aspectus, the engagement agency, is an international communications agency specialising in financial services, energy, technology and engineering.
In our hands communications transforms the way businesses engage with their markets. Our award-winning approach, creativity and market knowledge builds brands, increases sales, attracts investment and supports business growth.
To find out more, visit: www.aspectusgroup.com
Media contact
Alastair Turner
Aspectus
T (UK): 020 7242 8867
T (USA): +1 (646) 792 2375
T (Asia): +65 6597 0954
E: pr@aspectusgroup.com
www.aspectusgroup.com
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Aspectus PR launches Big Issue Invest Corporate Social Venture Challenge
London, 7th May, 2013 – Aspectus, a global communications and PR agency today announced the successful launch of Big Issue Invest’s social enterprise investment initiative: The Corporate Social Venture Challenge.
Partnering with specialist social communications agency, Matter&Co, Aspectus is running a communications campaign to attract applicants to the challenge, highlight the commitment of the businesses involved and set out the need for more innovative private funding and support in the social enterprise market.
The social investment arm of The Big Issue, Big Issue Invest provides a range of financing options to businesses committed to creating social impact. The Corporate Social Venture Challenge offers an opportunity for corporate partners to provide finance and support to businesses that provide solutions to social and environmental challenges. It’s turning the traditional Corporate Social Responsibility (CSR) model completely on its head.
Aspectus PR, specialists in financial services, energy, engineering and B2B technology and events will provide Big Issue Invest with communications support from strategic planning through to execution, partnering with Matter&Co throughout.
“Big Issue Invest is unique in its field”, said Katy Galasinski, account director of Financial Services at Aspectus PR. “The Corporate Social Venture Challenge provides a new model for established businesses not only to support new ventures, but also the wider community. The launch of the first challenge – The Tech for Good initiative – has gone with a bang. We have a number of other tactics to keep up momentum and attract the best new ventures while raising awareness of the challenge within the business press. It’s a fantastic opportunity for us to be part of a scheme that will make real and fundamental changes to society.”
Nigel Kershaw, Chief Executive of Big Issue Invest and Group Chairman of The Big Issue Company, said: “I have really enjoyed working with Aspectus. Their professionalism is matched by their commitment and enthusiasm for our mission. A great combination.” Aspectus represents a number of individuals and firms that fund, support and develop early-stage businesses. Through this experience it has gained extensive knowledge of how to reach entrepreneurs and potential investors through creative, business-focused communications.
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About Aspectus PR
Aspectus PR is a global communications and PR agency focusing on Financial Services, Energy, Engineering and B2B Technology and Events. As an integrated mainstream and digital communications agency, Aspectus PR provides targeted, intelligent, strategic and creative media campaigns that push all the right buttons with all the right people. For more information please go to: www.aspectuspr.com
Media contact
Alastair Turner
Aspectus PR
T (UK): 020 7242 8867
T (USA): +1 (646) 202 9816
E: pr@aspectuspr.com
www.aspectuspr.com