Volt's Brand Awareness Campaign Success

How we developed a multi-channel campaign to achieve maximum brand awareness for Volt.

When a quick nine-month campaign is put in place, your messaging needs to be concise, targeted and consistent. Leveraging off strong media relations and understanding the ins out of Volt’s target market resulted in 77 pieces of quality industry coverage.

Client

Service(s)

Campaigns & Content PR & Comms

Sector(s)

Banking and Payments Financial Services

Our Approach

Following a record-breaking Series A funding round to support its expansion into new territories, Volt needed to build brand awareness whilst educating merchants and PSPs on the potential of account-to-account payments, powered by open banking. Engagement with investors remained a priority too. Our strategy had three different strategic elements to continue building brand awareness. First, we developed content with compelling B2B thought leadership, positioning Volt at the forefront of the current payment conversation. We also did active newsjacking to identify and react to breaking stories impacting the payments industry. Finally, to support this, we produced punchy social media drafts to amplify content.

Results we’re proud of

77

pieces of quality industry coverage generated over just nine months – from City A.M. and Entrepreneur, to PYMNTS and The Fintech Times, to Verdict and BetaNews

67.7m

audience reach with a maximum domain authority of 94

1

industry event hosted in partnership with UK Finance, attended by open banking industry players and journalists

All in the details

Subject matter experts

Deep understanding of the open banking and payments space meant creative storylines were developed that engaged the target audience.

Extension of in-house team

Agile, adaptable and speed, key to delivering ongoing results.

Media clout

Connections that matter, enabling the brand to reach all target audiences.

All Work

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Murex

Facing a competitive fintech landscape, Murex partnered with Aspectus to overhaul its global paid search strategy. The goal was to drive more high-quality leads across regions. Through smarter targeting, keyword management, and performance tracking, the campaign delivered a 197 percent increase in lead rate and 76 percent more impressions year over year while improving the…
Bridgewise

Celebrating the $21m Series A funding round for AI-powered investment analysis platform Bridgewise through national and trade coverage.
Native

Launching the Native Risk Collective through earned media across the crypto and insurance press
Baton Systems

Boosting form submissions by 115% for Baton Systems through technical SEO and UX improvements
Aurum Solutions

A strategic media outreach campaign to increase awareness of Aurum Solutions across the national press