Aspectus supported RightShip’s communications in China by localizing global content for WeChat, helping the brand maintain visibility and clarity in one of the world’s most important maritime markets.
RightShip was sharpening the communication of its digital tools and its role in safety, sustainability, and crew welfare. In China, the focus was on ensuring this messaging translated clearly and credibly for local audiences.
The brief
Aspectus worked closely with RightShip to adapt selected global posts into Chinese for WeChat, ensuring tone, terminology and framing were appropriate for the platform and the local maritime context. Particular care was taken to simplify and clarify references to digital products such as the Due Diligence Hub and PSC RiskIQ, focusing on practical benefits rather than technical detail.
The challenge
The challenge lay in making complex, globally developed content accessible and relevant to charterers, ports and regulators in China, while remaining true to RightShip’s established brand and messaging.
The approach
Through careful translation and localization, Aspectus helped RightShip present a more consistent, professional and locally resonant presence on WeChat. This approach supported brand recognition in China and reinforced RightShip’s positioning as a forward-looking organization using data and technology to support safer, more sustainable shipping.
Results we’re proud of
34%
Increase in WeChat followers in five months
4 years
Sustained brand visibility growth
All in the details
Integrated impact
A coordinated mix of localized content creation and platform-specific optimization on WeChat strengthened RightShip’s visibility in China, driving deeper engagement through tailored messaging designed for Chinese maritime stakeholders.
Local connection
Local language capabilities through WeChat content creation and engagement brought the brand closer to Chinese maritime audiences through tailored, culturally relevant storytelling.
“Aspectus has been our partner in supporting us across our communications efforts and helping to strengthen our external engagement. We are grateful for their expertise, professionalism, and commitment throughout.”
Deepti Pathak
Head of Marketing and Communications
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