Quant tasked Aspectus with securing regular top tier coverage.
We were tasked with securing regular top tier coverage to educate and inform Quant’s audience on the challenges of blockchain interoperability and the benefits that DLT could bring their businesses.
Our Approach
We identified the upcoming Ethereum (ETH) merge weeks in advance and developed a strategic campaign to launch in the lead up to the network update. We created a distinct narrative by identifying the industry ‘white space’ on how the merge could impact the blockchain industry in the future. Then we used this to develop punchy reactive commentary for top tier opportunities and long-form content for key industry trades, before aggressively pitching to well known contacts in this space.
Results we’re proud of
5
Pieces of top tier coverage
15
Pieces of coverage in total
20%
Spike in website traffic
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