Raising the profile of the GIIN – and the broader impact investing movement – from 2013 to 2019

The brief

If you called a journalist to talk about impact investing in 2013, you’d usually be given short shrift. Doing well by doing good seemed too good to be true. The GIIN wanted to change that. Aspectus’ brief wasn’t just to position the GIIN as a leader in impact investing, but to educate and persuade the world that impact investing was worth looking at in the first place.

210%
Increase in GIIN’s coverage over 3 years from 2015 to 2018
233%
Increase in GIIN’s top tier coverage over 3 years from 2015 to 2018
72
Pieces of top-tier coverage, June 18 to June 19, including 17 FT pieces

The result

From 2015 to 2018 Aspectus’ secured coverage of the GIIN grew by 210%. From the start of our engagement, impact investing has grown from an unknown concept to a favourite topic for a host of top-tier journalists. Now, interviews and op-eds with the likes of the Financial Times, Handelsblatt and WSJ are regular occurrences.

This case study doesn’t begin to capture the many ways in which our Aspectus team has consistently brought top-tier attention to impact investing and the GIIN. Many agencies deliver for the first 9-12 months, but few are able to sustain – and grow! –  success over time, as Aspectus has done. They are certainly one of the best I’ve worked with in my 30+ years in communications.

Amy Stillman, Communications Director
Global Impact Investing Network (GIIN)

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