Creating a major media moment for BKN301 Series B funding

Celebrating the €21.5 million Series B funding round for Banking-as-a-Service (BaaS) fintech BKN301 Group via a highly targeted campaign across the Middle East and Europe.

Group is a global tech provider specializing in Banking-as-a-Service (BaaS) and fintech innovation, with a global presence spanning the UK, the Middle East, and continental Europe. They challenged us with creating a high-impact media campaign to showcase the firm’s €21.5 million Series B funding round, with a core focus on securing top-tier coverage in both English and Arabic language media.

Client

Service(s)

PR & Comms

Sector(s)

Banking Financial Services FinTech

The Challenge

Despite a strong global footprint, BKN301 had not yet expanded into the UK market and wanted to draw attention to its entry there. The campaign needed to build credibility in this key market, while also driving localized media traction across continental Europe and the Middle East.

A key task was to ensure that the messaging of this global growth milestone resonated across multiple regions, languages, and media landscapes. The press across BKN301’s target regions are diverse, so Aspectus was challenged with securing cut-through in both English and Arabic-speaking press as well as a number of verticals.

Our Approach

To ensure relevance across vastly different markets, we developed a series of tailored press releases for each region, localizing the messaging to suit cultural and editorial nuances. We translated the content into Arabic for Middle Eastern media, and different media strategies were employed depending on the region – reflecting the differences between startup and funding-focused outlets in the UK and Europe, to business and financial press in the Middle East.

This multi-market approach resulted in strong traction with journalists and helped build momentum for BKN301 globally.

The campaign secured 136 pieces of coverage across all target markets, with strong pick-up in both English and Arabic press. The news was featured in top-tier publications, including Tech.EU, ZAWYA, Al Ittihad, EU-Startups, Al Khaleej, and Fintech Futures.

Results we’re proud of

86+

Pieces of coverage across top-tier and trade media globally

35

Pieces of coverage in the MENA press, with standout coverage in Al Ittihad, Al Masry Al Youm, and Al Bayan

95

Social media posts from target publications

All in the details

High volume of media traction

Generating 86 pieces of coverage across multiple language markets demonstrates strong media engagement and campaign effectiveness – particularly for a brand with previously low visibility in some of the regions.

Localization for different markets

Localizing the release for the UK, Europe, and Arabic and English-speaking publications in the Middle East ensured the news got in front of key decision-makers across BKN301’s priority regions – helping to make a splash for its growth milestone.

Establishing credibility in key markets

The campaign had a strategic goal to establish credibility in the UK and Middle East, with the media launch helping to strengthen BKN301’s presence in some of the world’s most competitive fintech landscapes.

Elena Casadei Menghi
Chief Marketing Officer, BKN301

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