The ‘return’ of cinema. What challenger brands and start-ups can learn.
Independent films Backrooms and Obsession prove that success isn’t always driven by the biggest marketing budgets.
Five learnings from Reset Connect on the new sustainability narrative
As the flagship event of London Climate Action Week, Reset Connect has long been a go-to location for professionals looking to discover and discuss the latest in sustainability, climate technology, and the green economy.
The story that survived 3,000 years: what The Odyssey teaches brands about staying relevant
More than 3,000 years after the story of Odysseus was first told, people are still turning up to hear it. It’s ironic. The biggest narrative in pop culture right now is one of the oldest in human history.
Aspectus Group scales Singapore hub as Asia-Pacific growth accelerates
Aspectus Group announces the relocation of its Singapore office to accommodate recent growth.
Reset Connect event: through the eyes of an energy PR
A practical Reset Connect event review from an energy PR perspective, covering panels, exhibitors, networking, the event app and ExCeL London as a venue.
In the age of AI, B2B brands need to be more human
This blog explores why people-led media formats such as podcasts, Reddit, and Substack are gaining influence, and what B2B brands can learn from this shift. In an increasingly automated content environment, the brands that stand out will be those that build genuine authority.
Is Performance Max finally ready for B2B?
This article explains how B2B marketers can improve lead quality, avoid poor signals, connect offline conversions and use PMax as a strategic expansion layer rather than a standalone shortcut.
The Dubai-it diagnosis
What allows technology to move from promise to practice?
Lessons from London Tech Week: The next AI question is who gives it permission to act
What allows technology to move from promise to practice?