Seamless Middle East provided a strong reminder that the future of marketing is both high-tech and deeply human. AI is unlocking new efficiencies and creative possibilities. Personalisation is redefining customer engagement. And regardless of your audience, emotional connection is what ultimately drives action.
From managing your environment and timing, to mastering your delivery and establishing rapport with your audience, there are lots of factors that shape the impact of your message. Get it right, and you project confidence and control. Get it wrong, and even the most carefully crafted speech can be overshadowed by distractions — or drenched by circumstances beyond your control.
Seamless, Dubai Fintech Summit are just a couple of the must-attends on the ever-expanding fintech calendar. But as the GCC’s fintech scene rapidly matures – and everyone from digital banks to B2B infrastructure players jostle for attention – simply showing up with a booth (or without) isn’t going to cut it.
Explore the premier UK travel events of 2025, including WTM London, Business Travel Show Europe, TravelTech Show, Skift Travel Megatrends, and the Travel Weekly Sustainability Summit. This guide provides essential details and strategies to maximise your participation and return on investment.
From the early adoption of electronic trading technology to today’s frontier technologies like machine learning, the panelists agreed in unison – tech has done more good than harm. It has democratised access, professionalised the skillset, and introduced sophisticated analytics that make capital markets more transparent and resilient.
Is AI the new catfish? With the ability to craft relatively compelling commentary on most topics, the AI generated professional catfish is on the rise. What can PR agencies and their clients do to maintain trust with journalists in the age of AI?
Extreme space weather poses a significant threat to the UK’s infrastructure, with potential disruptions to satellites, power grids, and communication systems. Recognising these risks, the insurance industry must adapt to provide coverage and resilience against solar-induced events
Strong messaging keeps all your marketing – and increasingly, your sales and customer experience – pulling in the same direction. It ensures every touchpoint reinforces the same strategic story.
The question isn’t whether innovation exists. It’s how you make your innovation cut through the noise. How do you make it stand out, resonate and convert in a sea of equally smart, equally urgent solutions?