A shift from brand awareness to brand authority – raising Oxford Flow’s profile to attract investment and industry attention through media and social channels.
Seven years ago, Oxford Flow tasked us with raising awareness of its pioneering valve technology for the water and oil and gas sectors. As the company matured, we supported its growth into gas distribution – building its brand around key industry challenges including hydrogen readiness, emissions elimination and innovation. By late 2023, the brief was clear: go even bigger and attract investment.
Client
Service(s)
The challenge
Oxford Flow is a high-growth spinout from Oxford University, engineering specialist valves that eliminate fugitive emissions and reduce operational risk across gas, energy and water networks, globally. Following commercial progress and industry praise – including recognition by ADNOC – the team were ready to take the business to the next level.
But unlocking investment meant more than trust and exposure: it required credibility. The brand needed to evolve from a disruptor and innovator. Now was the time to communicate stability, prove the effectiveness of its product portfolio and position its strong leadership to attract global partners and investors.
Our approach
We shifted the focus from brand visibility and trust to credibility – helping Oxford Flow speak to investors, media and the market in a consistent, confident voice through a multi-channel campaign.
Our integrated campaign combined issue-led commentary, earned media interviews, press releases and thought leadership content. We aligned spokespeople with high-impact topics, from government budgets to industry reports and new innovations like MethaneSAT.
When bp Ventures and Energy Impact Partners (EIP) invested, we worked in partnership with bp’s press team to tell the story – securing a feature in Upstream, 23 additional media hits, and delivering standout LinkedIn results. With the brand at full visibility, Oxford Flow’s message landed exactly where it needed to.
Results we’re proud of
48
Pieces of coverage
10.57%
Average LinkedIn engagement rate (over 12 months)
156,000
Impressions on LinkedIn (over 12 months)
All in the details
Investor-ready story
We repositioned Oxford Flow’s narrative to align with energy transition themes and investor priorities – laying the groundwork for commercial growth.
LinkedIn lift-off
In just two weeks post-investment news, Oxford Flow saw over 20K impressions, 1.3K clicks and an 8.6% engagement rate.
Media that matters
Our outreach delivered top-tier oil and gas coverage – with spokespeople quoted on hydrogen, emissions and the industry’s future.
“Over the years, Aspectus has been with us every step of the way, as we’ve entered new markets, developed and launched new technologies and now, sought investment to grow the business. Their strategy, delivery and media instincts gave us the visibility we need – and the results speak for themselves.”
Brendan Hegerty
Director of Sustainability, Marketing and Communications, Oxford Flow
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