Boosting Vortexa's Brand Awareness in Asia's Energy Sector

Vortexa came to us to help increase awareness around its brand and regional insights in Asia.

This case study provides a short snapshot of what we achieved in only three weeks. Asia’s dynamic energy trading demands swift, tailored media relations. We monitored news agendas, leveraging events like OPEC+ cancellations, executed targeted outreach, and invested in follow-ups to ensure successful pitches and maximized opportunities.

Client

Service(s)

PR & Comms

Sector(s)

Energy Oil and gas

The Challenge

Vortexa is an energy intelligence provider delivering real-time views of global seaborne oil markets. It targets analysts, traders, financial players and shipping companies. When Vortexa came to us to help increase awareness around its brand and regional insights in Asia, we delivered. Asia is a vast region and the fast paced nature of energy trading required a tailored but also speedy approach to media relations.

Our Approach

We monitored the news agenda carefully to create opportunities based on real time news events such as OPEC+ cancelling its meeting.

Then we executed a targeted media outreach plan, with tailored approaches to top-tier and trade targets across the region.

We invested heavily in the follow up to ensure our pitches landed successfully and we maximized opportunities.

Results we’re proud of

10+

Insights pitched to key target media with 13 pieces of coverage secured within 3 months

Week 1

Interviews secured with Asia-based journalists at Bloomberg and Reuters

Week 3

3 pieces of top tier trade coverage spanning Japan, India, Vietnam, South Korea and Taiwan

All in the details

Delivering at speed

Interview secured, hosted and coverage generated within 24 hour period with top-tier publication – TradeWinds

Building key relationships

South China Morning post interview secured, and connection made with key journalist

All Work

RightShip

To shift perception from a traditional vetting body to an ESG-focused tech leader, RightShip needed stronger visibility in China. Aspectus delivered a tailored WeChat campaign, translating complex digital offerings into accessible, locally resonant content for maritime stakeholders. The result: a 34% increase in WeChat followers in five months, 6,000+ LinkedIn shares, and four years of…
Acteon

Acteon’s brand transformation unified its global business lines and energized employees through a research-driven rebrand. With a bold new identity and multichannel launch campaign, the company achieved a 580 percent increase in leads, 207 percent growth in LinkedIn followers, and a 75 percent surge in website traffic.
JDR Cable Systems Ltd (JDR Cables), part of TFKable Group

Repositioning JDR Cables as an offshore wind leader through global media success.
Oxford Flow

Building brand credibility to secure investment and scale in the energy transition era
RelyOn

Putting people and safety at the centre of the energy transition
Insights

nexos

Driving a high-impact brand transformation for a global EPC contractor – internally and externally