The most important element of any communications activity is attribution. It’s knowing what worked well and what didn’t, so that you can make more informed decisions about your future activity.
That’s why measurement and analytics is central to everything we do. We make sure that all of your tracking is configured correctly across key analytics platforms (including Google Analytics and Google Tag Manager) so that we can measure success against agreed goals and objectives from the start.
Whether it’s reviewing your existing analytics, or setting it up from scratch, our specialist team of analytics experts will help ensure that you have full visibility from the outset. We’ll monitor activity closely on an ongoing basis and optimise where necessary. We’ll also feed any key learnings and actionable insights back into your business for you to use.