Sugar tax – innovation in the drinks industry

infographic

Sector:
Financial Services
About:
Client:
Ayming
About:

Ayming wanted to raise awareness of their understanding in the food and drink industry ahead of an expected rise in R&D as a result of the sugar tax. We’d already started thinking about an article, it was now time to get creative.

We developed an infographic that demonstrated the breadth of eligible R&D activities beverage businesses can claim under the Government’s various R&D tax schemes, as a result of the new Sugar Tax. We made illustrations with personality, supported by a clean layout and a strong use of fonts. This resulted in a consistent and engaging look and feel that is aligned with the personality of the brand.

Project 5 of 17

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