Launching a 3D virtual marketplace

Social media imagery and ad design

Sector:
Financial Services
About:
Client:
Planet of finance
About:

To build awareness for the launch of Planet of finance’s new 3D virtual marketplace, we built a series of visuals for use on social media, targeting both B2B and B2C audiences. The images needed to capture the user’s imagination to drive traffic to the company website where both visitors and exhibitors could sign up to the virtual marketplace.

To do this we made bespoke graphics in a fun, isometric style; giving a flavour of the 3D features of the platform. This style meant graphics could look both punchy and self-contained to allow copy to stand out alongside them – especially important within fast-paced social feeds. This was further helped by introducing muted grey tones in backgrounds, causing the primary branded palette to pop and draw the eye.

Project 9 of 17

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