Ayming content and coverage books

Content and coverage books

Financial Services

After growing Ayming’s presence in the media it was important to showcase the coverage, as well as the thought leadership pieces that were drafted.

Given the variety of coverage, we created a flexible set of templates to create the Coverage Book, in which a variety of coverage could be accommodated. We then defined a set of paragraph, quote and heading styles to ensure consistency in the look and feel across each article to develop a Content Book.

Across both books we then applied a coloured tab system down the side of each page to allow users to immediately identify which ‘business unit’ each piece of content or coverage belonged to.

To tie the two books together, we used the same theme and structure for both cover whilst using different colours and icons to reinforce the brand and set each apart.

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