Agency eyes diversification with double-digit growth set to continue

Aspectus has announced the expansion of its B2B offering with a dedicated industrials arm. The news follows the appointment of Edelman alumni Astrid Dickinson, who will lead the charge in growing the business’ industrials portfolio in areas including agriculture, manufacturing, and chemicals.

The move will see the agency build upon a decade’s worth of experience representing a broad spectrum of brands within the energy and engineering sectors, including construction, infrastructure and manufacturing.

Astrid will be responsible for establishing a dedicated industrials practice, with a focus on translating highly technical subject matter into memorable, results-driven campaigns. With more than seven years in industry, including positions at Weber Shandwick and Edelman, Astrid’s experience spans a wide variety of industrials sectors. Most recently, she played a lead role on the Shell downstream account, overseeing the delivery of award-winning content marketing campaigns.

Commenting on the announcement, Astrid Dickinson, Industrials Lead at Aspectus, says:

“This is an incredibly exciting time for industrials. Productivity remains in acute focus, but increasingly, sustainability, technology and regulatory dynamics are adding new layers of complexity for brands to navigate. Ultimately, the levers that dictate business success are evolving – and with change, comes opportunity.

“At Aspectus, we’re experts at making the complex simple – our work sharpens strategies, engages audiences, and most importantly, delivers measurable business outcomes.”

From brand, insights and strategy, to content, media and digital marketing, Aspectus delivers fully integrated campaigns, underpinned by considered creativity, that builds brands, increases sales, attracts investment and supports business growth.

Laura Iley, Managing Director and Global Head of Energy and Industrials, comments:

“Industrials has long been an area earmarked for growth, and our current client portfolio reflects that. Energy and industrials go hand-in-hand, and with many brands facing both challenges and opportunities around decarbonization and digitization, it was a natural next step.

“Our unique commercial approach, where clients pay for results not time, has been adding financial value to industrials brands for a number of years. But to make the deliberate and considered shift required the right people to make that happen. With Astrid’s specialist sector knowledge and more appointments on the horizon, we believe now is the perfect time.”

Following a record year in 2020, the energy and industrials team has gone through a period of rapid expansion, adding six new sector specialists to the practice in the last six months. The agency operates globally from its offices in London, New York, Aberdeen, Lucerne and Singapore, supported by its European affiliate network, the Aspectus Cloud.

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