London, 27th October 2008 – Glenigan has appointed Aspectus PR to handle the media launch of its new web-based Business Market Intelligence (BMI) service and Glenigan Index – a definitive measure of the state of the construction industry, equivalent to the consumer industry’s Retail Price Index. The service will give its users access to detailed historical and forecast information on regions, sectors and companies.
Glenigan (formerly emap Glenigan) is already a major player in the UK construction market data sector. Both the new BMI service and the Glenigan Index will provide more in-depth industry intelligence and industry forecasts to help CxO level management plan future strategies and identify areas for growth.
“Traditionally our product offering has been aimed at middle and senior management, but our new service will be much more strategic and aimed firmly at senior decision makers,” says Graham Newman, senior marketing manager for Glenigan. “Aspectus PR will be focussing on securing national broadsheet and broadcast media coverage for the launch of the Glenigan Index which should really help to establish the credibility of the service among C-suite executives.”
“The construction market has always been seen as a barometer for the wider economy and with the fall-out from the credit crunch currently at the top of the media’s agenda it’s hard to imagine a better time to be launching BMI and the Glenigan Index,” says Alastair Turner, managing director of Aspectus PR. “We are delighted to be adding Glenigan to our growing portfolio of B2B clients and I’m confident that the team will be able to deliver fantastic results.”
Glenigan combines comprehensive data gathering and exhaustive research with detailed statistical modelling and expert analysis, to deliver a trusted insight into UK construction trends and activity. Its customers include construction companies, manufacturers and suppliers of materials used in construction projects, as well as specialist service providers including recruitment agencies, financial institutions, IT and telecoms companies. Central to Glenigan’s subscription’s service is The Glenigan Index. Published monthly, the Index is a definitive guide to trends and forecasts for the UK construction industry. For more information go to: www.glenigan.com.
About Aspectus PR
Aspectus is a business-to-business PR and marketing services consultancy, with a strong background in technology, energy and financial services. Aspectus is a full-service agency offering media relations, marketing strategy, event management, market research, direct marketing and creative services. It provides targeted, intelligent, strategic and creative campaigns that push all the right buttons with the right people. For more information please go to: www.aspectuspr.com.
Tel: 020 7487 8443