Top travel trade shows London 2025 – Key dates and details

By Ruby Taylor, Associate Account Director

From travel tech innovations to sustainable tourism strategies, 2025 is set to be a big year for the UK travel sector. Whether you’re a B2B travel brand, corporate travel buyer, or tech vendor, there are plenty of opportunities to connect and learn. 

Here’s our roundup of the UK travel industry events to attend in 2025 – from global expos to niche summits – designed to help you connect with decision-makers, discover new solutions, and shape the future of travel. 

World Travel Market (WTM) London 

📍 ExCeL London | 🗓️ 4–6 November 2025 

A cornerstone of the global travel calendar, WTM London brings together over 5,000 exhibitors from 180+ countries. Expect senior decision-makers from every corner of the travel ecosystem -from tour operators and DMCs to hotels, airlines, and travel tech providers. 

Why attend? 

• Global networking at scale 

• Insight into the latest travel trends 

• Exposure to new B2B commercial opportunities 

Business Travel Show Europe 

📍 ExCeL London | 🗓️ 25–26 June 2025 

Business Travel Show Europe is the definitive event for corporate travel professionals. It covers everything from travel procurement to policy design, data-driven decision-making, and traveler wellbeing. 

Why attend? 

• Meet travel buyers and suppliers face-to-face 

• Discover solutions in travel risk, cost control, and sustainability 

• Attend content sessions tailored for travel managers and finance leaders 

TravelTech Show 

📍 ExCeL London | 🗓️ 25–26 June 2025 

Co-located with Business Travel Show Europe, TravelTech Show is the UK’s go-to event for tech innovation in the travel space. The audience includes OTAs, SaaS startups, platform providers, and enterprise decision-makers. 

Why attend? 

• Live demos of emerging tech 

• Networking with travel CTOs and innovation leads 

• Sessions on AI, APIs, and automation in travel 

Skift Travel Megatrends 2025 

📍 London | 🗓️ Date TBC 

Every year, Skift brings its editorial lens and data-driven foresight to London in the form of the Skift Travel Megatrends event. Expect thought-provoking talks and future-gazing analysis from some of the brightest minds in travel. 

Why attend? 

• Trend forecasting grounded in real data 

• High-level networking with C-level execs 

• Perfect for B2B travel strategists and marketers 

Travel Weekly Sustainability Summit 

📍 UK venue TBC | 🗓️ Date TBC 

Sustainability is more than a buzzword – it’s a business imperative. The Travel Weekly Sustainability Summit brings together leaders committed to reducing the environmental impact of travel. 

Why attend? 

• Practical case studies on sustainable travel 

• Explore evolving consumer and regulatory demands 

• Ideal for ESG, procurement, and brand leads 

How to make the most of trade events (and actually show ROI) 

Let’s be honest – measuring ROI from trade events is notoriously tricky. Between the time on stand, the quality of conversations, and the long sales cycles in B2B travel, it’s not always easy to prove the value of your investment. But with the right marketing and PR tactics, events can become powerful brand and lead-gen opportunities – not just a line item on the budget. 

Here’s how to boost visibility and make your attendance work harder: 

• Run pre-event LinkedIn campaigns 
  Target attendees or industry decision-makers in the weeks leading up to the event. Use sponsored posts, employee advocacy, and thought leadership to warm up the audience and drive stand visits or meeting requests. 

• Create ‘before and after’ content 
  Announce your presence ahead of time with a blog, press release or teaser video. Post-event, share highlights, trends, or even a short whitepaper on what you learned. This extends your visibility beyond just the expo floor. 

• Use InMail campaigns for 1:1 targeting 
  Message your ideal prospects directly – whether they’re buyers, partners or media – offering them something of value, like a 15-minute coffee catch-up or a personalized demo during the event. 

• Offer journalists exclusive angles 
  If you’re launching a product, publishing new research, or announcing a partnership, events are a great platform. Schedule media briefings in advance with a clear story, strong visuals, and takeaways tailored to their beat. 

• Repurpose event assets across channels 
  Turn panel sessions into blog quotes, use photos and video snippets on socials, or follow up with tailored nurture emails. The goal? Keep the conversation going long after the booths are packed up. 

Events aren’t just about showing up. With a clear plan and some cross-channel thinking, your next trade show can drive far more than footfall. 

If you’re planning your 2025 B2B travel marketing or sales strategy, these events offer excellent touchpoints to meet prospects, scout new partners, and stay ahead of industry shifts. 

Want more insights like this? Get in touch with Aspectus to learn how we can elevate your brand.

Key Takeaways: 

1. What are the top UK travel events in 2025?​ 

The leading events include WTM London, Business Travel Show Europe, TravelTech Show, Skift Travel Megatrends, and the Travel Weekly Sustainability Summit.​ 

2. Why should industry professionals attend these events?​ 

Attending these events offers opportunities for networking, insights into the latest travel trends, exposure to new business opportunities, and strategies for sustainable tourism.​ 

3. How can businesses maximise ROI from attending these trade events?​ 

Implement pre-event LinkedIn campaigns, create ‘before and after’ content, use targeted InMail campaigns, offer journalists exclusive angles, and repurpose event assets across multiple channels to extend visibility and engagement.​