RelyOn: Driving safety leadership in UK energy transition

A focused campaign to strengthen RelyOn’s UK brand by leading the conversation on safety in energy transition.

RelyOn, a global safety and training provider, wanted to raise its UK profile – particularly in Scotland, Teesside and Liverpool. The goal was to unite its heritage and future under a clear message that reaffirmed its purpose: keeping people safe across the changing energy landscape.

Client

Service(s)

PR & Comms

Sector(s)

Energy Energy services Oil and gas Renewables

The challenge

Operating across oil and gas, renewables and industrial sectors, RelyOn plays a vital role in ensuring workforce safety and operational readiness. But in a crowded market, its brand needed to cut through with clarity and confidence – especially in key UK regions.

Our challenge was to uncover and articulate what truly made RelyOn different. Through stakeholder interviews and internal engagement, we developed a message framework that reflected its human-centred approach. From there, the task was to bring this to life through a targeted multi-channel media campaign – earning coverage, placing commentary and building recognition where it mattered most.

Our approach

We developed a storyline – Safety as One – designed to reflect RelyOn’s people-first culture and future-facing vision.

Over six months, we rolled out a targeted earned media and thought leadership programme. We secured coverage in regional and national titles, developed thought leadership blogs tied to key industry moments like the Piper Alpha anniversary, and placed expert commentary on topics such as the UK budget, carbon capture, utilisation and storage (CCUS) policy and Offshore Energies UK’s (OEUK) industry reports.

We supported the campaign with events and creative activations – including airport billboard design concepts and maximised visibility at Global Offshore Wind through pre-booked media meetings and securing speaking opportunities crafted from existing blog content drafted in the campaign.

Results we’re proud of

17

Pieces of coverage across energy trade, national and local media

10

Interviews and commentary aligned to high-profile industry themes

3

Priority UK regions targeted with consistent brand storytelling

All in the details

Regional visibility

Coverage secured in The Press and Journal and Bdaily bolstered brand impact in Aberdeen and Teesside.

Event-driven exposure

Campaign visibility peaked at Global Offshore Wind, where RelyOn met multiple journalists face-to-face, and secured speaking opportunities.

People-first message

Safety as One gave RelyOn a unifying, human-centred narrative with longevity beyond the initial campaign.

Jenny Davidson
UK Head of Marketing, RelyOn

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