Question: what makes a great news story? Any thoughts? No? Well, guess what – as a client of Aspectus, we don’t care if you haven’t a clue. Because, quite simply, that’s our job.

We know exactly how the media works, what it wants and when it wants it.

It’s not just a matter of being whacky and coming up with whizz bang crazy ideas, like wing walking, or taking a fridge freezer across the Sahara or presenting a haircare plan for the Prime Minister.

That’s not our style.

We deal in creative narratives: ideas that appeal to journalists that we can develop into long-term sustainable and repeatable coverage that builds over time. Not only that, but we also make sure that our stories will work across all media. The trick is to get social media, broadcast and press all feeding off each other with our running story as the catalyst.

So how do we do it? The simple answer is that we live in the media world, watching and listening, scanning, searching and talking to journalists, opinion formers and influencers the whole time.

That gives us the knowledge.

But what really matters is applying our brand of considered creativity to this real-time insight.

That is our alchemy: the fusion of creativity and knowledge to produce fantastic, continuing mainstream and online media exposure on behalf of our clients. Stories that fit perfectly with the messages our clients want to get into their markets and target audiences.

So, back to the question: what makes a great news story? Well, if you really want the answer, ping us at Aspectus.

By Tim Focus

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