After years of dominance, the government is looking to shake up the audit landscape and challenge the oligopoly of the Big Four. The industry consultation is currently underway but we know the government has intentions to “unleash competition”.

An overhaul of audit as intended will undoubtedly open up opportunities for accountancy firms who have waited patiently for a chance to get a fair foot in the door.

But they are not alone. The intent is competition, and lots of firms will be moving to get a slice of the action.

It’s like a big game of hungry hippos.

Suddenly, the market will be awash with new audit business, with hundreds of firms scrambling to gather as much of the business as possible.

So, what’s the best course of action for those in audit? To gain an advantage, companies are going to have to find a way to stand out, which means taking a different approach. Fortune favours those who think differently, so it’s imperative to embrace new methods of driving leads.

How successfully a firm reacts to this new legislation will define the future of its business. So, in this game of hippos, be the one that brings a net to the game and scoop up that extra business.

At Aspectus, we specialise in turning start-ups and disruptors into household names. We know what it takes to make a brand stand out and have helped countless smaller firms take market share from their larger counterparts.

Get in touch if you want to find out how we can help you.

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