Eyes on expanding the agency’s wealth and asset management portfolio

Aspectus has appointed Alexandra Newlove as Senior Account Manager within its London financial services team, with the aim of expanding the agency’s existing portfolio of clients within the wealth and asset management space.Alexandra joins Aspectus from PAM Insight, where she was editor of thewealthnet, a specialist trade publication focused on the wealth management sector. Here, she acquired an in-depth understanding of the UK’s wealth and asset management sector, having previously worked as a journalist across trade and broad sheet publications in the UK and New Zealand. 

Alexandra said: “It’s an exciting and challenging time within the wealth management sector, as firms contend with downward fee pressure, rising regulatory costs and the struggle to differentiate – against the backdrop of bumpy markets and a discerning ‘next gen’ of ESG-focused wealth holders. An accurate, strategic wealth management communications approach is key for firms looking to ensure sustained organic growth. For those looking to grow via acquisition, reputation is equally important.  

 “My career to-date has meant dealing with a lot of communications agencies. From interacting with Aspectus over the years, I know that they are principled, straight-talking, have excellent sector expertise, and work incredibly hard on behalf of their clients. Additionally, they go above and beyond to empower employees to forge their own path. ‘Good culture’ has become something of a cliché and can be hard to define – but it’s easy to recognise it when you come across it.” 

Aspectus serves clients across financial services; capital markets; energy and industrials; and technology, with offices in New York, Singapore, Aberdeen, and Luzern, in addition to its London headquarters, where Alexandra will be based.  

Across its sectors and regions, Aspectus has supported many clients with wealth and asset management remits including Wealthify, Overstone, JHC, Compeer, Cavendish Asset Management, and IQEQ. 

Emilie Rowe, Head of Financial Services at Aspectus, said: “Alexandra’s appointment is part of our ambitious growth strategy for the financial services team. Alexandra’s knowledge of wealth and asset management and her journalist’s nose for a story, are great additions to the team.” 

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