The award recognises the agency’s ability to create sharp and provocative content. At the heart of the campaign, titled ‘the lighter side of dark pools’, was an opinion article drafted for City A.M. This then prompted a Financial Times trading room video interview with ITG’s EMEA CEO, which received 50 per cent more views than the slot’s monthly average.
Katy Galasinski, Group Director at Aspectus, said: “This is a fantastic achievement and it reflects the quality of campaigns across the agency. We will build on this success by continuing to develop original content that influences our client’s target audiences.”
J.T. Farley, head of marketing and corporate communications at ITG, said: “Aspectus are extremely creative and proactive in their approach to communicating complex market issues. They deliver a consistently high level of coverage as proven by this latest campaign around dark trading.”
Aspectus received the award during the The Holmes Report In2Summit at the Barbican yesterday.
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Aspectus, the engagement agency, is an international communications agency specialising in financial services, energy, technology and engineering.
In our hands communications transforms the way businesses engage with their markets. Our award-winning approach, creativity and market knowledge builds brands, increases sales, attracts investment and supports business growth.
To find out more, visit: www.aspectusgroup.com