Meet the team: what we’re looking forward to at Offshore Europe 2025
By, Jamee Kirkpatrick, Senior Account Director
Offshore Europe brings a global energy audience to Scotland – a city that was once known as the oil capital of Europe but today stands as a hub of innovation across the broader energy mix.
From oil and gas, renewables and energy services to digital technology and engineering excellence, Aberdeen is home to some of the brightest minds and most forward-thinking companies in the energy industry. It’s this intersection – of legacy and leadership, ambition and action – that makes Offshore Europe more than just a trade show.
We’ll be right there alongside our clients, making sure their stories cut through the noise. We asked the team attending what they’re most excited about.
“Offshore Europe is an important moment in the calendar for many of our European-focused clients – and we’ll be right there with them, amplifying big announcements and offering on-the-ground support throughout the week.
“It’s also a great chance to take the pulse of the industry more broadly. There’s a lot happening across the energy landscape right now, and Offshore Europe is the perfect place to connect the dots.”
Megain Buchan,
Head of Energy
Louise McLeod,
Senior Account Director
“For me, Offshore Europe is all about seeing new innovations. The pace of technology advancement across oil and gas and offshore wind is always striking – and there’s no better place to get a feel for where the industry is heading.
“I’m especially looking forward to learning how companies are positioning themselves this year, and how communications are evolving to keep up with technical change.”
“What excites me most about Offshore Europe is the concentration of ideas and people – you’ve got clients, media and innovators all in one place. That makes it a brilliant environment for listening, learning and spotting emerging narratives across energy. It’s also a chance to think differently about how we tell our clients’ stories – with fresh insight from the people shaping the sector.”
Ewan Smith,
Account Manager
Jamee Kirkpatrick,
Senior Account Director
“There’s a real sense of momentum in the energy industry right now, and Offshore Europe is the moment when it all comes together.
“It’s a chance to be face-to-face with clients, meet journalists and feel the mood of the market. For me, it’s also a reminder of how far the conversation has come – and the growing role that smart, integrated brand, communications and marketing play in driving that progress forward.”
“It’s my first time attending Offshore Europe in person, and I’m really looking forward to being on the ground to support our clients.
“We’ve already lined up a strong schedule of media interviews and journalist meetings, so it’s a brilliant opportunity to see how a well-planned communications strategy comes to life. It’s about helping our clients tell the right story at the right time – and making sure that story travels beyond the show floor.”
Nicole Watt,
Associate Account Manager
Olivia Greaves,
Senior Account Manager
“I’ll be travelling up to Aberdeen from our London office to support one of our clients during the show – and I’m also looking forward to catching up with others I don’t usually get to see in person. Offshore Europe brings so many people together in one place, so it’s a brilliant opportunity to strengthen relationships, hear what’s happening across the sector and show our support on the ground.”
If you’re heading to Offshore Europe and want to meet, get in touch.
About the author
Jamee is a senior account director in our energy team. She supports her clients with integrated strategies that blend media relations, digital marketing and content development. She helps companies of all sizes achieve coverage and growth at a global level – thanks to her strategic, integrated, multi-channel approach. Jamee has worked with a diverse portfolio of clients, from start-ups to global players, to elevate their voices and strategically position them within their desired marketplace.
Key takeaways
How will we support clients during the show?
By bringing sharp stories to the right journalists at the right time, coordinating pre-booked interviews and ensuring messages travel beyond the stand via integrated earned and owned channels.
What are we watching for on the floor?
New technology across oil & gas and offshore wind – and how companies position themselves as communications evolve to keep pace with technical change.
Why be there in person?
To strengthen relationships, meet journalists face-to-face and gauge the mood of the market – connecting the dots across a fast-moving energy landscape.
