3 corporate travel trends for 2025 – and how to turn them into PR and marketing wins  

By Ruby Taylor, Associate Account Director

The business travel landscape has changed dramatically over the last few years, driven by technological advancements, shifting traveller needs and evolving business priorities. As companies adapt to new ways of working and travelling, fresh opportunities are emerging for brands to stand out. 

In this blog, I explore the key corporate travel trends in 2025 and share strategies for how brands can turn them into PR and marketing wins. 

The ‘Work from Anywhere’ economy is reshaping business travel 

The rise of workcations, digital nomad visas, and hybrid work travel means business trips are no longer just about client meetings. Companies are embracing longer stays, multi-destination work travel, and ‘bleisure’ (business + leisure) trips. 

To capitalize on this, brands should position themselves as enablers of the new hybrid work model, not just trip bookers. By owning the ‘workation’ narrative and pushing insights on productivity, compliance, and cost savings, companies will appeal to C-suite decision-makers rather than spook them with the idea of a corporate-funded holiday.  

Brands can publish articles, reports, or infographics that unpack how businesses can optimize ‘work from anywhere’ travel, offering tips on productivity tools, destination guides, or financially savvy measures.  

Take Travelperk, the Barcelona-based travel platform, as an example. It commissioned a survey of business travellers which highlighted that they are increasingly turning to trains for domestic travel, with a third of respondents saying they were more productive when using rail travel compared with other modes of transport.  

TravelPerk leveraged these insights to promote the benefits of rail travel within its platform, encouraging businesses to consider train options for domestic trips. They also provided tailored guidance on how to make the most of rail travel for productivity, such as choosing seats in quieter carriages, booking flexible tickets, and recommending apps that facilitate work on the go. 

By spotlighting real examples and supporting data, TravelPerk successfully positioned itself as a thought leader in the business travel space – and there’s so much more that it could do. 

Sustainability takes center stage – but greenwashing won’t cut it 

Corporate travel policies are under scrutiny as businesses prioritize net-zero targets and ESG commitments. Many now have targets to reduce emissions, offset carbon footprints, and justify travel costs against environmental impact. 

To stand out and bat away any accusations of greenwashing, travel brands must lean into PR and provide transparent sustainability metrics and data such as “this trip saved X% in emissions using rail vs. air.” What’s more, they should go beyond carbon offsets and highlight tangible reductions, not just compensation.  

By engaging in industry discussions through panels, webinars, or content, brands can also help establish credibility and showcase leadership in responsible travel – in turn, reassuring customers that they are a facilitator of sustainable travel practices. 

AI and automation are reshaping travel bookings and expenses 

AI-powered tools are streamlining everything from dynamic pricing for flights and hotels to automated expense reconciliation. Companies expect travel management platforms to integrate AI for the likes of cost optimization, fraud detection, and seamless user experiences. 

To demonstrate their value, brands should show rather than tell by demonstrating AI benefits through real-world impact. For example, by demonstrating that “AI-driven booking reduced average costs by 22% for our customers.” 

Developing thought leadership content around key themes, from new AI industry regulation to the future of travel, will help raise awareness and position spokespeople as industry experts. 

Case studies are also a useful way to showcase AI-driven cost savings. Tapping into customer success stories speaks loudly to prospects. It can be long-winded to get sign-off, so brands should start these conversations early and nurture the relationship as they can always be refreshed later down the line.  

Innovative campaigns, such as interactive demos or behind-the-scenes content, can also illustrate how AI is making travel smarter and more efficient.  

When I worked with Travelport to launch its new platform, Travelport+, designed to make modern retailing easier for travel agencies and suppliers, it wanted to create a big moment to showcase its tech in an entertaining, relatable way.   

Travelport decided to put the technology to the test and sent charity fundraiser Jamie ‘Adventureman’ McDonald to visit each of the Seven Modern Wonders of the World in under seven days, using only public transport, setting a Guinness World Record™ along the way. 

Leading the UK PR strategy, my team landed stunning coverage in the likes of the BBC, The Sun and Travolution. The Travelport team even recently won a Shorty were recognized by The Drum for the campaign and reported that it led to a six-fold increase in new leads and enquiries in the month after launch. 

The possibilities really are endless for turning corporate travel trends into PR and marketing wins. By leaning in, brands can stand out in the busy market, build awareness and ultimately boost their bottom line. 

If you’d like to learn more, get in touch with me at ruby.taylor@aspectusgroup.com 

Key Takeaway Section: 

How is the ‘work from anywhere’ trend reshaping business travel? 

Business trips now often combine work and leisure, with longer stays and multi-destination itineraries becoming common.​ 

Why must brands move beyond greenwashing in their sustainability efforts? 

Transparent sustainability metrics and tangible emission reductions are crucial to meet corporate ESG commitments and build trust.​ 

How can AI and automation enhance corporate travel management? 

AI streamlines bookings, optimizes costs, and improves user experiences, leading to more efficient travel management.​