Facing a competitive fintech landscape, Murex partnered with Aspectus to overhaul its global paid search strategy. The goal was to drive more high-quality leads across regions. Through smarter targeting, keyword management, and performance tracking, the campaign delivered a 197 percent increase in lead rate and 76 percent more impressions year over year while improving the quality of whitelisted leads within a month.
A strategic messaging overhaul helped GBI align its brand with its future-facing telecom solutions. By clarifying its voice and vision, GBI repositioned itself as a modern and credible connectivity leader in the Middle East, opening doors to new partnerships, market growth and long-term transformation.
Celebrating the $21m Series A funding round for AI-powered investment analysis platform Bridgewise through national and trade coverage.
Launching the Native Risk Collective through earned media across the crypto and insurance press
Boosting form submissions by 115% for Baton Systems through technical SEO and UX improvements
Raising awareness across national, banking and payments media for a fintech with UK and European presence.
Creating finance and treasury media momentum for a Berlin-based CFO software provider.
Building a fintech’s profile across the UK, continental Europe and the Middle East around a €21.5m Series B funding round.
Landing key spokespeople in mainstream financial media through timely reactive commentary