AI Usage Statement

AI is part of the infrastructure of modern business and part of how we work at Aspectus. We use it to work faster and explore further, giving our people greater capacity to apply the judgement, strategy and creativity that deliver better outcomes for clients.

Access to AI is not a competitive advantage in itself. The value lies in how people direct, judge and apply what it generates. Our approach is human-led, AI-enabled – our  industry specialists remain accountable for strategy, judgement on recommendations, creative decisions and final outputs.  

Our people use approved tools within clear guidelines, selecting the right tool for the task, the context and the client.

We have a carefully-researched internal AI policy and clear guardrails designed to protect client confidentiality and data security, while at the same time employing checks and balances by our industry specialists to ensure quality and accuracy and identify potential AI-introduced bias. These controls sit alongside our wider information security policies and Cyber Essentials certification.   

We also help clients understand where AI can improve marketing performance and what it means. 

Technology changes how we work; it doesn’t change why clients choose us.