Aspectus enhanced Serko’s visibility and credibility through targeted media relations, thought leadership, and data-driven storytelling in key outlets.
Serko, a corporate travel and expense management technology company, engaged Aspectus to expand brand awareness and reinforce its leadership positioning. The objective was to reach corporate travel decision-makers, partners, and industry influencers through high-quality media coverage and compelling executive thought leadership.
The Challenge
Operating in a highly competitive and fast-moving market, Serko needed to establish stronger brand recognition and credibility with corporate travel managers, finance leaders, and key industry stakeholders. Despite strong growth, the company faced the challenge of breaking through a crowded media landscape and clearly communicating its unique value proposition.
Serko also aimed to showcase new partnerships and acquisitions, position its executives as authoritative voices on critical industry trends, and generate impactful data to support both communications and marketing efforts.
Achieving these goals required a sophisticated, proactive strategy that delivered consistent, meaningful coverage and positioned Serko as a leading voice in corporate travel.
Our Approach
Aspectus designed and executed an integrated PR and content program focused on building brand momentum, elevating thought leadership, and amplifying Serko’s key messages. We developed timely, trend-driven storylines, conducted a creative industry survey that generated proprietary data and valuable media hooks, and secured bylined articles to highlight executive expertise. Our team also created website content and blog posts to support major corporate announcements and partnerships, ensuring consistency across all channels. As a result of this comprehensive approach, we secured more than 50 high-impact media placements in outlets such as Business Travel News, Skift, and PhocusWire, surpassing initial coverage targets by 120%.
Results we’re proud of
50+
Pieces of coverage secured in a single year
120%
Over our coverage target
10.5 million+
Combined unique monthly views across secured media
All in the details
High-value coverage
We secured high-impact placements in essential top tier trade outlets such as The Company Dime, Business Travel News, Skift, and PhocusWire, ensuring Serko’s leadership and insights reached corporate travel managers directly and positioning the brand as a trusted industry authority.
Growing US visibility
In just a year, Aspectus secured over 50 media placements for Serko, exceeding initial targets by 120%. This strong momentum significantly increased Serko’s visibility among US corporate travel audiences and key industry decision-makers.
Thought leadership
We elevated Serko’s executives as industry thought leaders by developing and placing strategic bylined articles, sharing data-driven insights, and securing expert commentary opportunities in key outlets trusted by corporate travel decision-makers.
“The Aspectus team brought creativity and fresh ideas to help generate coverage and raise Serko’s profile with our target audience. With their guidance we developed innovative thought leadership content and discovered new channels for amplification, helping to maximise our overall investment in market growth.”
Nick Whitehead
Chief Marketing Officer, Serko
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