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From Saudi Arabia to the world (and back)

Saudi Arabia’s technology ecosystem is creating opportunities for local and international brands. This blog explores Saudi Arabia market entry, global brand building, startup growth, audience-led innovation and why businesses need to think beyond simply entering the Kingdom towards building lasting relevance.

Why we need to hear from the CEO in tough times

James Fahy explores how a strong executive communications strategy can help leaders manage expectations, build confidence and communicate credibly through both earned and owned channels.

Tech Week Singapore 2026: 6 tips for event success

By Astor Sonnen, Deputy Head of Tech

This blog covers six essential tips for getting the most out of Tech Week Singapore 2026. From establishing business objectives to navigating the Marina Bay Sands and jetlag, discover how to optimize time, ensure productive meetings, and make the event a cornerstone of annual technology communication strategies.

It’s less than one month until Tech Week Singapore 2026 (29th – 30th September). Now in its 12th year, it’s always a fascinating opportunity to hear about the groundbreaking innovation flourishing within the region and further afield.

The 2026 event consists of five simultaneous shows – Cloud & AI Infrastructure, DevOps Live, Cybersecurity World, Data Centre World, and Big Data & AI World – and will again attract nearly 29,000 senior IT leader attendees and 500+ exhibitors.

It’s easy then to understand why so many brands consider the event a key milestone in their yearly technology marketing and communication plans – but you can’t just turn up and hope everything goes smoothly.

Here are my 6 top tips for a successful Tech Week Singapore 2026.

1) Why business objectives matter at Tech Week Singapore

What are your business objectives for going to Tech Week Singapore? Whether it’s to network with peers, hear from business and technology influencers, sell your solutions or to build brand awareness, identifying what you want to do and who you want to meet ahead of the event is key. Set up meetings with other attendees in the weeks before to help ensure your attendance delivers on objectives.  

If you’re exhibiting at the event, here are my 3 top tips for developing an effective technology event communications plan.

2) Navigating the Marina Bay Sands efficiently

The iconic Marina Bay Sands can be a maze for the uninitiated and combined with crowds from five shows, it’s easy to go wrong. Before heading in, make sure you know exactly where your particular event is being held and give yourself some time to get your bearings so that you’re not late for any of Tech Week Singapore’s keynotes, talks or your pre-organized networking meetings.

Similarly, traffic can make getting to the event via taxi longer than you think, so take the MRT if you can. If you’re like me and your perception of public transport is incredibly hot train carriages, you’ll be pleased to know the MRT is completely airconditioned. You can also tap on and off using contactless so no need to buy a paper ticket.

3) The best coffee spots for meetings

Like all big events, trying to find a quiet corner for a conversation within the show is challenging. Tables are often occupied and it’s loud. Outside of the main show floors, there are multiple options for a business discussion, so if you are in pursuit of decent coffee and a quieter space, head to our tried and test spots: Bacha Coffee, Angelina or Beanstro, to make sure your meetings are being held in a more suitable environment.

4) Must-have apps for Tech Week Singapore

If you’re travelling in from afar, you can make sure you have everything you need for Singapore and Tech Week before landing. Download the official event app onto your iPhone or Android, and install Grab at the same time. Grab is your go-to for everything including taxis, food and groceries, so having your profile set-up prior means one less thing to think about on arrival.

5) Face your jetlag

Singapore is a wonderful vibrant place and sometimes that’s enough to counter the impact of jetlag. Other times you’ll need to face it head-on. Drink lots of water before, during and after flying, try to get into your new time zone quickly by staying awake and sleeping when the locals do, and don’t organize anything too mentally taxing on your first day.

6) Organize a meeting with Aspectus

Industry events like Tech Week Singapore can form an important cornerstone of technology communications plans, but they work best as part of a broader strategy for building your brand and reaching the audiences that matter. 

At Aspectus, we partner with technology brands of all sizes to achieve their strategic goals across media, content, digital and events. 

For example, in the first three months of working with Level3AI, we secured standout coverage in The Straits Times and Tech in Asia, more than doubled the company’s LinkedIn following and generated an average engagement rate of 13.7%. We also delivered its inaugural re launch event, which attracted more than 50 senior industry attendees and over 100 sign-ups. 

Aspectus is a global all service communications agency, which means we partner with technology brands of all sizes to achieve their strategic goals. So, whether you’re looking to sell more, position your brand differently or break into a new market, let’s have a conversation at Tech Week Singapore 2026. 

You can reach Astor at astor.sonnen@aspectusgroup.com or Maddy Stichbury at Maddy.Stichbury@aspectusgroup.com  

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Singapore Fintech Festival 2026: how to thrive, not just survive

By Maddy Stichbury, Financial Services

Planning to attend Singapore Fintech Festival in November? This blog covers our top recommendations to make the most out of the world’s largest fintech event.

Singapore has long-since secured its position in the Fintech Hall of Fame. Thanks to a combination of government backing, a favourable regulatory environment and world-class tech infrastructure, Singapore has flourished as a global fintech hub. In fact, the city-state rivals other fintech giants like the US and UK in term of fintechs per capita

It makes sense, therefore, that the world’s largest fintech event takes place here every year, an accolade that comes with unique challenges and opportunities. So, if you’re planning to attend Singapore Fintech Festival 2026, here are my top five recommendations for surviving – and thriving – at this massive event.

1) Comfortable attire

The event truly is the world’s largest fintech event. With such a vast exhibition space, seven stages and a huge number of booths, you can easily walk over 10 kilometres in a single day. Comfortable shoes are a must! However, while Singapore is renowned for its hot and humid climate, the festival venue will have aggressive air con to cool the 60,000+ attendees. Don’t let the chill catch you out, bring a jacket or extra layers to stay comfortable.

2) Skip the queues

A little planning goes a long way. On the first day of the festival, ticket pickup can be tricky if you’re not prepared. My advice? Arrive early or late to avoid the initial rush on day one. Similarly, don’t schedule any key meetings for the early hours of the first day. The odds of you, or your contact, getting caught in a queue are high.

3) Getting around

A common saying you hear when visiting Singapore is that you can get anywhere in 20 minutes. That might be the case – but that reality does not extend to this venue! The location of the event, plus the volume of attendees, means it could well take you longer than 20 minutes, so plan accordingly. Then, at the end of the day, have a backup plan for getting home when taxis become gold dust. Singapore is renowned for its public transportation so consider this option too.

4) Maximise your experience

Singapore Fintech Festival offers so much – the seven different stages will have you planning your schedule like it’s Glastonbury. But don’t miss the brilliant opportunity to meet leading journalists in this space, which can lead to valuable media coverage. Use the event to generate marketing collateral, whether that’s posting to your LinkedIn or for inspiration for future ad campaigns.

Lastly, the networking opportunities are unparalleled. The event brings together industry leaders from all over the globe, so make sure you carve out time to tap into the new connections you can make.

Packing, planning, transportation – check. The final thing:

5) Schedule a meeting with Aspectus while you’re there

Attending industry events like Singapore Fintech Festival is an important strand of a fintech communications plan, but are you doing everything you could be to build your brand?

Aspectus is a global brand, marketing and communications agency with skin in the fintech game. We’ve supported fintech brands of all sizes to achieve their strategic goals. So, whatever yours are, let’s have a conversation at Singapore Fintech Festival 2026.

You can reach Maddy at maddy.stichbury@aspectusgroup.com

Singapore Fintech Festival takes place on 18th – 20th November 2026 at Singapore Expo.

Are you ready for Singapore Fintech Festival?

Download our Get Event Ready guide:

This 90-day brand awareness sprint is designed to help you:

  • Build a consistent brand story across every channel
  • Equip and elevate your spokespeople
  • Deliver an event strategy that maximises impact before, during and after attendance
  • Increase media visibility and engagement
  • Strengthen overall event ROI

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