Aspectus

Aspectus B2B Audience Insights: Reaching the C-suite

A selection of data-driven profiles of the executives who matter most to your business.

Marketing to the machine: How to ensure your tech brand is the first choice for AI decision-agents

This article explains how brands can improve AI search optimization through GEO, EEAT-driven content, thought leadership, structured content ecosystems, and third-party authority signals that increase discoverability across ChatGPT, Claude, Perplexity, and Google AI Overviews.

Get ready with me for Money20/20 Europe: event marketing for people who like to prepare

A practical guide for fintech marketers preparing for Money20/20 Europe. Learn how to sharpen messaging, approach media conversations strategically, capture valuable industry insights and turn conference activity into stronger PR, content and brand marketing outcomes before, during and after the event.

Infosecurity Europe 2026 is almost here: A last-minute checklist for cybersecurity brands

Infosecurity Europe 2026 is fast approaching, but successful event marketing takes more than showing up with a stand and a sales pitch. From refining your messaging and preparing your team to making the most of PR, social content and on-the-ground conversations, cybersecurity brands still have time to sharpen their strategy before the event begins. In this blog, Laima Butrimaite shares a practical last-minute checklist to help brands stand out, build meaningful engagement and turn event activity into long-term commercial value.

CTOs are being asked to lead like CEOs – but lack the training to do it

The CTO job description has changed substantially. Not long ago, it sat firmly within IT; today, those boundaries have blurred almost beyond recognition. In many organizations, technology now underpins the entire business model. As such, CTOs are increasingly expected to shape business strategy, drive growth, and translate emerging technologies into competitive advantage.

If Miranda Priestly has to change, so does your brand’s PR strategy

Using The Devil Wears Prada 2 as a lens, we explore how modern B2B PR must evolve alongside changing media dynamics, personal branding and the growing importance of authenticity and reputation management.

What B2B marketers can learn from Coachella 2026

Coachella 2026 shows how brands can stay relevant without abandoning their core story. This blog explores what B2B marketers can learn from cultural moments, showing how to retell, recast and replay familiar brand narratives through audience insight, consistent messaging and modern channels.