SAP Concur marketing partnership

On-demand marketing collateral creation

SAP Concur

After working across several successful projects with SAP Concur – a market leader in employee spend management technology – they subsequently chose us as their visual marketing partner.

Our main task was to take charge of the existing brand, then improve this by adding consistency to their assets. We started with their battlecards, which were printed assets used to assist the sales team.

Consistency and flexibility were key, so we defined templates where different “content modules” (blocks of text, bullet pointed lists, graphics etc.) could be included as needed. We produced several battlecards using this modular concept, to keep each piece of collateral on brand.

Project 11 of 17

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