A stand-out brand in a busy P2P space

Branding

Sector:
Financial Services
About:
Client:
Fitzrovia Finance
About:

Property lending marketplace, Fitzrovia Finance needed a brand that would stand out from the crowd but to also convey trust and credibility. We ran a workshop to uncover their messaging, audience and creative boundaries. From this, we took inspiration from their name and the location, basing the brand on the Georgian buildings surrounding its head office.

The final design demonstrates a fine balance between classic and solid expressed in a stylised logo and a flexible and classy colour palette.

Project 6 of 17

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