London, 14th June 2018 – Aspectus, the specialist communications agency for the financial services, energy, technology and engineering sectors, has been appointed by OpenGamma, the analytics company dedicated to improving returns for derivatives users through capital efficiency, to deliver its UK communications programme.
Focusing on messaging, media relations, media training and content, Aspectus have been chosen to raise awareness of OpenGamma’s analytics offering and the market challenges it addresses around the cost and complexity created by new regulations. Aspectus was selected because of its experience in the market infrastructure and proven track record of communicating convoluted market issues in succinct and digestible way through the financial media.
Peter Rippon, CEO at OpenGamma said: “For us, an understanding of the industry was essential. The complexity of our business meant we needed an agency with the market experience to match. This coupled with a proactive approach to media relations has helped us to secure the coverage we need to support our business goals. Aspectus hit the ground running as soon as we partnered with them.”
Tim Focas, Capital Markets Lead at Aspectus added: “The regulatory landscape has shifted dramatically over the last few of years, altering the way derivatives trading is done across Europe. This means now is an ideal time to work with firms such as OpenGamma who tackle specific issues that compliance change has brought to the market. It’s fantastic to work with such a dynamic firm, and we’ve already seen some great results.”