London, 10th April, 2017 – Aspectus, the specialist communications agency for the financial services, energy, technology and engineering sectors, has been appointed by Edinburgh-based cyber security start up ZoneFox to deliver its UK communications programme.
Aspectus was appointed as the company’s UK communications agency after a successful project to launch its machine learning platform, ZoneFox Augmented Intelligence (AI). Alongside a traditional PR programme, Aspectus will also work with ZoneFox to deliver a fully integrated search and PPC programme.
Founded by Dr Jamie Graves, ZoneFox specialises in providing world-class security systems that effectively combat the growing business issue of insider threats. Graves spun ZoneFox out of Napier University, where he was studying for his PhD, in 2010. Over the last seven years the company has grown to 22 people and in February of this year closed a £3.6M round of investment – the largest book to be closed by Archangels, one of the longest standing VC syndicates in Europe.
Lynsey Jenkins, Marketing Director, commented: “Aspectus is proactive, creative and has an innate understanding of the security market. Acting as our brand ambassador and delivering a constant source of press opportunities, Aspectus will massively help ZoneFox elevate our brand in a very noisy market and engage with our audiences around our User Behaviour Analytics (UBA) platform, technical expertise and USPs.”
Sophie Hodgson, Head of Technology, Aspectus added: “ZoneFox is such a fast paced, dynamic and exciting company. We’re thrilled to be working with them and have already seen some great results. Moving forward we want to utilise our expertise and relationships in order to establish the company as the authority on User Behaviour Analytics and the insider threat, by promoting their award winning technology and Jamie and the team’s expertise across multiple channels.”
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ZoneFox focuses on providing world-class security systems that effectively combat the growing business issue of insider threats. Through ground-breaking and sophisticated machine learning technology it provides rapid insights that are critical for helping businesses create a strong security posture, all from a single dashboard. This allows security teams to see where business-critical data is going, who is accessing it and importantly who is doing things with it they shouldn’t be – either accidentally or maliciously – quickly, easily and without impacting on endpoints or user privacy.
Based in Edinburgh, ZoneFox is headed up by Dr Jamie Graves, a former PhD student at Edinburgh Napier University. In November, it launched a new machine based learning solution, called ZoneFox Augmented Intelligence (AI). The product, which is the most advanced of its kind to be developed in the UK, has been created over the course of six years and is targeted at a wide range of business sectors.
Aspectus, the engagement agency, is an international communications agency specialising in financial services, energy, technology and engineering.
In our hands communications transforms the way businesses engage with their markets. Our award-winning approach, creativity and market knowledge builds brands, increases sales, attracts investment and supports business growth.
To find out more, visit: www.aspectusgroup.com